Coldwell Banker at Inman Connect San Francisco 2017

Coldwell Banker showed up big this year at Inman Connect San Francisco.  From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand. Check out the highlights!

Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, leading CEOs and the real estate tech community. Coldwell Banker was there with insights and information that will help shape the future of the industry.

Key takeaways from Coldwell Banker at Inman Connect:

The Empowered Agent

The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is  bringing positive disruption to real estate and is a force to be reckoned with.

Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.

A special group of empowered agents were highlighted on mainstage including Team Diva with Coldwell Banker Bain in Seattle. Pictured on-screen below is Kim V. Colaprete and Roy Powell.

The Future of Marketing

David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.

The Power of Geographic Marketing

Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube. The audience ate it up and so did Inman. Packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers, you can catch her full presentation here.

The Awesomeness of Gen Blue

Coldwell Banker rounded out the week with a visit to the Nest Headquarters in Palo Alto. Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists. There will be a new suite of marketing assets on CB Exchange next month!

The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.

Even you didn’t join Coldwell Banker at Inman Connect this year you can catch up on everything you missed right here:

• David Marine on Why You Should Consider Advertising on Local TV
• David Marine on Zillow and Trulia
• Sam DeBrod on Why Brokerages Still Matter
• Terri King on the Value of a Franchise Brokerage and Coaching Your Team
• Charlie Young on Mainstage: The Empowered Agent
• Lindsay Listanski on Geographic Marketing using Facebook, Instagram and YouTube
• 10 ICSF marketing truths that smacked me in the face

Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or find Gen Blue News on iTunes, Stitcher or Google Play!.

And if you’re still having FOMO make sure to join us at Gen Blue and Inman Connect NYC!

Athena Snow

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.