Marketing
Coldwell Banker Brand Marketing Earns Silver at...
The brand marketing team at Coldwell Banker® has achieved silver in the BEST USE OF SEARCH – REAL ESTATE & PROPERTY category at the 2023 US Search...
Millennials Have More in Common with Their...
Coldwell Banker Launches “Guiding You Home” Campaign: New Ad Features Iconic Song “Homeward Bound” by Simon & Garfunkel and New Survey...
The Stars Have Aligned: Coldwell Banker Real...
Six months after previewing a new logo and identity, Coldwell Banker Real Estate reveals lessons learned from its “transparent rebrand” as it...
You Can Still Be an Early Adopter
Smart Home tech adoption may have grown by 33% in the last year, but since few agents are using it in marketing, those that do are still the early...
The New Way of Buying a TV Commerical Ad (and Why...
Lights, Cameras, TrueView!
The Making of ‘Somebody to Love’
A behind the scenes look at how we crafted our latest commercial, 'Somebody to Love' - a story about home, love and companionship.