The Role of Lifestyle Trends in Searching for a Home

The video below is a segment we did with NBC’s LXTV Open House. If you’re not watching Open House on the weekends, you should absolutely check it out as it’s one of the freshest and interesting real estate programs out there. But anyway, Coldwell Banker Real Estate was the first real estate company to launch a lifestyle search feature on its website. We didn’t just do that to be cool and be the first (maybe that was part of it), but the main reason was because there’s a significant trend among real estate consumers that shows their lifestyle is a major player in the home or neighborhood they choose to live in.

The video below is a segment we did with NBC’s LXTV Open House. If you’re not watching Open House on the weekends, you should absolutely check it out as it’s one of the freshest and interesting real estate programs out there. But anyway, Coldwell Banker Real Estate was the first real estate company to launch a lifestyle search feature on a real estate website. We didn’t just do that to be cool and be the first (maybe that was part of it), but the main reason was because there’s a significant trend among real estate consumers that shows their lifestyle is a major player in the home or neighborhood they choose to live in.

Take a look at the video and see how lifestyle trends are playing a bigger role in the search for a home:

 

Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Chief Marketing Officer at Coldwell Banker, where he oversees the brand’s marketing efforts and content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While CMO by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

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3 Comments

  1. Sonia Cohen
    October 13, 2011

    Great Realtor!

    Reply
  2. Alexander Thornade
    October 17, 2011

    THANK YOU!!! I so appreciate this site.This is news I need to know.

    Reply
  3. Patty Menow, Realtor
    October 25, 2011

    There are some really great tips found here on this video blog.  One thing I especially want to note is the statistic that 80% of buyers are looking for a move in ready home.  With today’s busy lifestyle buyers have a enough to do when deciding to move so landscaping, painting and fixing up homes is not high on home buyers lists.  This should speak volumes to sellers out there that a little effort in the beginning can help sell your home faster and for more money.  

    Reply

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