Survey Finds Voice Control Next Big Thing in Smart Home Technology
72% of Americans with Smart Home Products Also Want Voice Control
MADISON, N.J. (Jan. 4, 2017) – Your kids may not always listen to you but soon your smart home will. A new survey from Coldwell Banker Real Estate LLC and Vivint Smart Home found Americans are ready to embrace using voice control, with an increasing number already using the feature.
According to the survey, 72 percent of Americans who have smart home products – controlled remotely by a smartphone, tablet, computer or by a separate automatic system within the home itself – want voice control. And of that group, 81 percent of parents who have smart home products desire to control smart home products with voice activation. The survey also found that 48 percent of Americans with smart home products currently have voice control capability.
So what do consumers want to control using their voice? Entertainment is the clear winner. More than half (57 percent) of Americans who own smart home products with voice control use the feature to control smart entertainment, such as playing music, or controlling smart TVs and speaker systems. In addition to entertainment, the next three most popular functions being controlled by voice activation for smart home product owners are: lighting, security products and shopping (all tied at 33 percent).
“We’re not surprised that so many Americans want to be able to use their voice to control smart home products because it makes for a much more intuitive user experience. As the smart home leader in real estate, Coldwell Banker is at the forefront of smart home trends and we’re hearing directly from our agents that their clients are demanding voice control to make their smart home experience more seamless.”
– Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC
“Last year we announced our integration with Amazon Echo and we’ve been blown away with how consumers are unlocking the full potential of a voice-controlled smart home. By simply saying aloud what they want to happen with their locks, lights, thermostats and security system, customers spend more time living and less time managing. The experience is pretty magical.”
– Jeff Lyman, chief marketing officer for Vivint Smart Home
For the full results of the Coldwell Banker Real Estate / Vivint Smart Home consumer survey including demographic breakdowns of Americans with smart home products, please visit here.
This survey was conducted online within the United States by Harris Poll on behalf of Coldwell Banker Real Estate and Vivint Smart Home from November 14-16 and from November 18-22, 2016 among 4,108 U.S. adults ages 18 and older, among which 923 have any smart home products. This online survey is not based on aprobability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please visit here.
About Vivint Smart Home
Vivint Smart Home is the largest smart home services provider in North America. The company combines innovative products and services to offer homeowners the best smart home experience. As the only vertically integrated smart home company, Vivint delivers its integrated platform and products with in-home consultation, professional installation and support delivered by its Smart Home Pros, as well as 24-7 customer care and monitoring. Dedicated to redefining the home experience with intelligent products and services, Vivint serves more than one million customers throughout the U.S. and Canada. For more information, visit www.vivint.com.
About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 48 countries and territories with more than 89,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.