I just read an interesting blog questioning whether video in real estate sales will ever go mainstream. Author Stephen Fells doesn’t think so. I completely disagree. And I better be right! Consumers are demanding video and we better give it to you. A recent postling.com infographic showed that 73% of homeowners would want to list [...]
Archive: May 2011
Vacation Homes for Memorial Day Weekend
I absolutely love Memorial Day Weekend. Not only is it a special time to honor our veterans, but it also exudes relaxation and quality time with family. This year we have a busy weekend planned. We are kicking off Friday night with a BBQ with friends, and then we’re off to the Wine Trail (wine [...]
Coldwell Banker Gets Featured by AdMob for New Tablet Ads
A month or so ago, we were approached about doing a new type of tablet ad with adMob that allowed us to feature video and showcase our brand in one of their tablet-focused ad units. We had already launched our iAd for iPad and had seen the value and potential growth in tablet advertising, so we jumped at the chance to try it out.
A House Run by a Droid
The Jetsons’ Rosey the Robot may have been the first droid to run a home, but Google is trying to bring it into a reality. While the title of this post may have you thinking about C-3PO taking orders for dinner and vacuuming your living room, an article from the NY Times highlights a new Google technology called Android@Home that turns your Android phone into your home’s control center.
The Real Estate Search of the Future
This morning I was inspired by an article published by crowd-sourcing company eYeka, who recently asked consumers to consider what the “phone of the future” would look like. The results are amazing. Ordinary consumers put together their thoughts on what would be possible if there were no limits to making their imaginations a reality.
Introducing the Coldwell Banker iAd for iPhone
We’ve come to the conclusion that the iAd is allowing us to do things in our mobile advertising that you can’t replicate elsewhere. So today, we’ve added an iAd for the iPhone to the mix, and it just so happens to also be Apple’s 100th iAd. This iAd is different from the iPad version and it focuses on helping consumers find a home for sale that meets their needs right within our iAd unit. Consumers can even call an agent right from the iAd to get more details on a property.
Springing back into the Swing of Things – Big City Style
After about 6 months of excessive hot chocolate drinking, hibernation and plodding through slush puddles and what seems like hundreds of inches of snow, we emerge from our condos and apartments bleary eyed and slightly paler than we were around Labor Day. But now that temperatures are creeping up and the parks are starting to [...]
