Why Big Data is a Game Changer for Agents

“Big data” is a buzz term that gets thrown around often. But what does it really mean for real estate?

“Big data” is a buzz term that gets thrown around often. But what does it really mean for real estate? For home sellers, it can help you more accurately price your home to attract buyers. For agents and brokers, it gives you behind-the-scenes insight that helps you win and sell more listings.

Enter CBx. The award-winning application harnesses and humanizes the power of big data to help agents and brokers price listings competitively, determine ideal buyers and hone in on key markets where buyers are most likely to come from – all found using real numbers, trends and market statistics.

Only available for Coldwell Banker® affiliated sales associates, CBx provides:

  1. Accurate pricing – CBx allows agents to identify how and why a listing should be priced that allows for customization based on home and neighborhood details and amenities, resulting in competitive and fair pricing.
  2. Buyer identification – Using big data available in the CBx app, sellers can identify the marketing profile and characteristics for their most likely buyer, including family size, household income and some lifestyle preferences. This gives their agent the power to target marketing to the most likely types of buyers.
  3. Geographic targets – After you determine the perfect buyer, you need to find them, right? CBx makes that easy by leveraging big data to show your agent the top three areas that the buyer will most likely come from.

The best part? CBx allows agents to present this data in a visual and easy to understand way, so buyers and sellers can trust that their agent or broker is making the best and most informed decisions on their behalf.

Now that is a game-changer.

 

Senior Manager, Public Relations for Coldwell Banker Real Estate LLC. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has worked for Coldwell Banker for 13 years where she can be found generating buzz about this awesome brand in every way possible. On any given day, she can be found crunching numbers to searching for amazing Coldwell Banker properties to serve up to the media for features. In her spare time, you can find her either digging up a new area in her yard for another flower bed or scouring Etsy for that next amazing handcrafted gem. She resides with the Bukowski of our generation (AKA her husband), two cats and a fish in Atlanta, Ga.

1 Comment

  1. Pablo Vielguth
    May 15, 2017

    What an exciting App to take advantage of, thank you for sharing Athena! Is there a trick to finding this through the App store? I cannot locate the download!

    Reply

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