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Generation Blue

At Coldwell Banker ®, we refer to our global network of 100,000 agents and the 3,500 local offices and companies as “Generation Blue”…as you can see, we are very proud of our corporate color! So what IS Generation Blue? Well, after touring the country and hearing discussions from experts about what a Baby Boomer is […]

At Coldwell Banker ®, we refer to our global network of 100,000 agents and the 3,500 local offices and companies as “Generation Blue”…as you can see, we are very proud of our corporate color!

So what IS Generation Blue?

Well, after touring the country and hearing discussions from experts about what a Baby Boomer is supposed to do, vs a Gen Yer or Xer, and putting people into neat categories defined by birthdate, I was having trouble jiving this thought with what I was seeing from the over 20,000 agents and managers I actually met.  They don’t fall into nice neat categories.  What they do and how they adapt to new technologies, or their abilities to negotiate the best real estate transactions for their clients depends on their mindset and not their age.

While on the road, we heard about the 72 year old agent that bought an iPad and now does all his listing presentations to potential clients on the iPad.  Very cool, and he has seen his client base increase as a result.  Or, the twenty-something agent that handles properties in the tens of millions because she knows real estate and is a keen negotiator on behalf of her sellers.  I’ve also met mother-daughter and father-son teams, as well as  aunt/nephew and every possible family and neighbor category under the sun, with each professional adding some core competency in the mix to make the customer’s transaction better, easier and more successful.  But they all have the mindset for success.

Today on AOL, I saw this article about Stuart and Chris Damon and to me, it was a perfect illustration of this concept.  I met the Damon’s while at a conference in LA earlier this year, and what I loved about their teaming up was that they both brought a strength to the partnership that ultimately makes them and their clients more successful.  They  embody what is so great about Coldwell Banker Real Estate.  It’s what makes us special.  Expertise in Technology without a foundation in real estate sales is not ideal for the consumer.  Sales experience without knowing how to market to today’s buyers and sellers is also less than ideal.  Marrying both is the winning combination.

So don’t be fooled by someone’s age when determining if they have the experience to help you in the most important transaction of your life.  It’s their mindset, coupled with the tools that they have at their disposal — whether online marketing, training, or a successful broker, manager or team member to support them – that makes the difference.  And at Coldwell Banker, we have the systems and tools, but most importantly, we have the professionals in your hometown to call upon when you need the best real estate advice and support.

That’s Generation Blue.

Photo courtesy of AOL article

COO for Coldwell Banker Real Estate LLC. Ohio born, Jersey raised, NYC, LA and Nashville cultured. Father of three daughters and married to a saint. Undergraduate from Rutgers and MBA from Anderson School at UCLA. After 20 years in the car industry, Mike joined Coldwell Banker Real Estate LLC in 2008 where he guided a string of innovations while serving as the CMO. In 2013 Mike was promoted to COO where he oversees the Coldwell Banker brand’s internal operations, learning, talent attraction, international, events and marketing.

  • http://www.SanDiegoBeachHomes.com Brenda Wyatt

    It is great to hear about all the “Teams” in our office we have several including Dan and I. Thanks, Brenda Wyatt
    Coldwell Banker La Jolla, 858 775-7333, http://www.SanDiegoBeachHomes.com

  • http://www.austinlivingforyou.com Kimberly Russell

    Coldwell Banker tools and systems are awesome!

  • http://www.Cookiesellsrockymount.com Cookie Watson

    Great article—age is just a state of mind, if you don't mind, it doesn't matter. What does matter is the experience and competency you bring to the table.

  • http://www.lakewhitneyrealty.com Rick Pinner

    The real key to the real estate business today is personal service with skills of everything from the handwritten letter to the most advanced technological systems. Real, true, good, professional real estate professionals embody the best of these worlds in their own daily niche of the real estate market. My daily regimine as a broker for the company and an active Realtor requires a myriad of skills that enhance the ultimate…. to sell real estate because we serve our constituents.

  • Lynda Hall

    Sock it to me!!

  • Greg Holthaus

    I loved gen blue both years. Unfortunately I did not register in time this year and had no idea so few tickets would be issued. Is there a waiting list I can get on. I need help Mike Fischer. How can I get a ticket?!!!

    • lynnoakes

      Hi Greg,
      I see your post was 6 months ago. I have a ticket to Gen BLU NYC for this October. If you are still looking for a ticket, let me know and I can arrange the transfer of registration.
      Lynn Oakes — I no longer work with Coldwell Banker
      lynn.oakes@comcast.net
      Cell: 925-878-9617

  • lynnoakes

    I have an available ticket to Gen BLU in NYC for this October 2013.
    Contact me and I will arrange to transfer my registration.
    Lynn Oakes
    lynn.oakes@comcast.net
    cell: 925-878-9617

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