Meet the New coldwellbanker.com – Pocket Edition

I don’t know if it’s just me but doesn’t it seem like technology and innovation seem to operate in dog years? What happens in a calendar year or two is really more like 7 and 14 years worth of new technologies, data infrastructure, social networks, mobile devices, enhancements, software, so on and so forth. I might be exaggerating a tad bit (am I?) but we all know that “things” are moving lightning fast and consumers are expecting their favorite brands to offer experiences that are in lock-step with what’s new and relevant. Fall a step or two behind and they’ll keep moving without looking back.

The New Touch & Non-Touch Version of coldwellbanker.com

I don’t know if it’s just me but doesn’t it seem like technology and innovation seem to operate in dog years? What happens in a calendar year or two is really more like 7 and 14 years worth of  new technologies, data infrastructure, social networks, mobile devices, enhancements, software, so on and so forth. I might be exaggerating a tad bit (am I?) but we all know that “things” are moving lightning fast and consumers are expecting their favorite brands to offer experiences that are in lock-step with what’s new and relevant. Fall a step or two behind and they’ll keep moving without looking back.

In 2008 we became the first national real estate brand to launch a version of our website tailored specifically for mobile devices. With the boom of applications for smartphones and tablets, many in the industry prophesized that mobile web browsing would go by the wayside but our numbers and recent industry data suggest that the complete opposite is true. In 2011, we saw a 111% year over year increase in visits to our mobile websites*. Microsoft Tag released an infographic last year that stated that by 2014, mobile internet usage should overtake desktop internet usage. Yes, the app and mobile website will coexist and play a major role in our lives for the foreseeable future.

With all this mind, we’ve gone ahead and completely overhauled our mobile website offering to better align them with our other platforms. They’re easier to use and navigate, they look better and have new functionality that only the Coldwell Banker brand can offer to home shoppers. Here’s some of what we’ve done:

  1. Completely redesigned navigation and look & feel for a better user experience. It looks and works GREAT.
  2. Integrated tens of thousands of listing, agent, office, spotlight and community videos from Coldwell Banker On Location
  3. Ability to share agents, listings and offices on the top Social Networks
  4. Added a “Search Nearby” feature
  5. Created unique separate experiences for touch devices like the iPhone and Android and non-touch devices like the Blackberry
  6. Added the ability to search by map and more!

Simply type coldwellbanker.com into your mobile device’s browser and we’ll do the rest. We’ll serve up a website tailored specifically for your device as well as millions of listings, well over 80,000 agents, thousands of videos and a whole lot more. Check out our promo video below and happy home searching!

*Internal Coldwell Banker analytics

Consumer Engagement Specialist in the Marketing Department of Coldwell Banker Real Estate LLC. In his role he works on all national TV and online advertising initiatives, heads the brands’ internal video production as well as a slew of other projects. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, Tumblr and Tweeter.

  • Gljtrelago

    When I click to download app from the mobile.coldwellbanker.com web app on my iPhone it brings me to the same old app that doesnt have the new features you’ve incorporated in the new mobile site. What’s the point? Why not updat ethe IPhone App as well?

    • http://coldwellbanker.com gustavo_gonzalez

      Thanks for the great feedback. We are currently working on a completely revitalized app experience for iPhone and Android that will offer many of these great features and a lot more as well. We’ll be communicating what the new apps will look like and do as we get closer to finishing development!

    • http://twitter.com/david_marine David Marine

      Thanks for the comment. We are in the process of updating the apps as well but the mobile sites were in need of an update first so that’s where we started. More is on the way.

  • Scott Mills

    Will the new mobile enhancements be available for brokerages that use the Coldwell banker web templates?

  • Pingback: Meet the NEW coldwellbanker.com pocket edition! « Coldwell Banker Northern California Table Talk

  • Pingback: Meet the NEW coldwellbanker.com pocket edition! « Coldwell Banker Utah Table Talk

  • Pingback: Meet the NEW coldwellbanker.com pocket edition! « Coldwell Banker Colorado Table Talk

  • Smarone

    will the new app be able to access all listings, not just CB’s, in your search criteria?

  • http://www.wellsreitii.com/ Amber

    Just like any app there are constant updates.  I think it looks great!  Just another way technology helps you connect!

Why Coldwell Banker Puts Emphasis On Home Value Beyond Just Numbers
The Value of a Home