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Real Estate by the Numbers for November 2012

It’s time for my “behind the numbers” look at coldwellbanker.com which examines some of what happened on the site in the last few weeks.

Every month, we have been closely analyzing coldwellbanker.com data to identify consumer and market trends for our new “By the Numbers” Report. This month, the Florida Panhandle is in the spotlight, where a five-bedroom, six full-bath condominium / townhouse based in Navarre, Fla., topped the list of most-viewed properties.

Ray Johns, the listing agent from Coldwell Banker United, REALTORS®, described this property as one of the largest luxury condominiums on the market in Navarre, a Gulf Coast community famous for its sugar white beaches. The home is owned by literary author Anne Rice, known for her series of novels and film adaptations of The Vampire Chronicles, and features interior designs reminiscent of time periods within her books. Johns went on to say that the listing received 40,000 hits when it was first posted to Facebook. That is a tremendous feat! Take a look at the photos below as well as the video above to see this stunning and luxurious condominium:

Casa Casuarina, the $100 million renowned Miami Beach mansion (once owned by couturier Gianni Versace), also topped the list as one of the most-viewed properties on the website in September. The 10-bedroom, 11-bathroom, gated home is truly spectacular, with a 54-foot long, mosaic pool lined in 24-karat gold, numerous frescos and ornate statues, arched doorways, and an open-air courtyard. The Jills recently opened up the property for an exclusive behind-the-scenes look for Coldwell Banker On Location, and it is an absolutely stunning mansion. Clearly warm weather listings are “hot” right now, with six out of 10 of the most-viewed properties either in Florida or California:

  1. 8269 Gulf Blvd., Navarre, FL ($999,900)
  2. 24595 Voorhees Dr., Los Altos Hills, CA ($4,250,000, no longer on market)
  3. 4834 Promontory Ct., Eau Claire, WI ($339,900)
  4. 10853 Lafayette Rd., Johnstown, OH ($204,900)
  5. 904 N. Crescent Dr., Beverly Hills, CA ($58,000,000)
  6. 174 Elm St., Clyde, NY ($54,000)
  7. 1116 Ocean Dr., Miami Beach, FL ($125,000,000)
  8. Los Angeles, CA ($65,000,000)
  9. 179 Second St., East Providence, RI ($189,000)
  10. 125 N. Van Ness Ave., Los Angeles, CA ($2,399,000)

While luxury properties are continuing to generate a lot of attention with three of the top 10 most- viewed properties exceeding $58,000,000, visitors to the website primarily favor homes that average 3.4 bedrooms and 2.4 bathrooms, consistent with last month’s report.

We also saw a 15-percent increase in listing views across the country for homes priced between $125,000 and $149,000. As the housing market continues to stabilize and improve, it will be interesting to track the increase in views of more expensive properties, which could be an indication of the “move up” buyer returning to the market.

Most coldwellbanker.com visitors are searching from California, followed by Texas. New York outpaced Illinois, moving to third in the top 10 states. The Mid-Atlantic and upper Midwest regions of the U.S., in addition to Florida, showed an active appetite for home searching.

  1. California
  2. Texas
  3. New York
  4. Illinois
  5. Pennsylvania
  6. Florida
  7. Michigan
  8. Wisconsin
  9. Ohio
  10. Maryland

In my analysis of top cities, New York City accounts for the most people searching for homes, followed by the Windy City of Chicago, which ranked first last month. Chicago residents showed an approximate 38-percent jump in viewership of home listings as compared to third-ranked Bethesda. Similarly, potential homebuyers in Los Angeles have become more active in their home search, as did those living in San Francisco. Both cities surpassed Washington D.C., and Boston joined the top 10 replacing St. Louis from last month. Below is a list of the most visited metros on coldwellbanker.com:

  1. New York
  2. Chicago
  3. Bethesda
  4. Los Angeles
  5. Houston
  6. Dallas
  7. San Francisco
  8. Washington D.C.
  9. Minneapolis
  10. Boston

Lastly, Web traffic via the On Location YouTube Channel increased 30 percent this month, while non-touch mobile traffic to coldwellbanker.com through smart phones continued to show a slight uptick from last month.

I look forward to sharing more insights next month.

 

President and CEO for Coldwell Banker Real Estate LLC. Budge grew up in a real estate family in Florida, where his father was a broker for 60 years, and he began his real estate career as an agent in 1984 in the Orlando area. Budge has served in a variety of roles over the course of his real estate career, including Branch Manager, President and COO with Coldwell Banker Residential Real Estate in Florida and Executive Vice President of NRT Southeast region. In 2010, he became President and COO of Coldwell Banker Real Estate and in 2013 was named President and CEO of the brand, overseeing all aspects of the international real estate franchise organization. He currently serves as a FAR and NAR Director and is a member of NAR’s Strategic Planning Committee. Budge is routinely sought out by the media on matters relating to the real estate industry

2012 Coldwell Banker Home Listing Report
Real Estate by the Numbers for October 2012