SHARE

Shifting Consumer Habits? – More Time on Apps than on Web

I came across an article on TechCrunch yesterday that spoke about a Flurry study that kind of shocked me. The headline read, “Time Spent on Apps Outpaces Web.“ I knew that App usage on iPhone and Android devices is exploding at a ridiculous rate but have we really gotten to the point where U.S. Smartphone […]

Image courtesy of Flickr user RobertoHeven

I came across an article on TechCrunch yesterday that spoke about a Flurry study that kind of shocked me. The headline read, “Time Spent on Apps Outpaces Web. I knew that App usage on iPhone and Android devices is exploding at a ridiculous rate but have we really gotten to the point where U.S. Smartphone users spend more time on their mobile apps each day than people who access the web via a desktop or mobile device? According to the study, as of June users spent 9% more time using mobile Applications than the Internet (81 minutes per day on mobile apps vs. 74 minutes on the web). This is very impressive, especially when taking into account that the study aggregated mobile and desktop web browsing into their web consumption equation. In speaking with David Marine at Coldwell Banker about my surprise, he brought up the fact that gaming Apps were factored in the study and that might be the cause of the rapid shift, which certainly is a valid point.

So it got me to thinking…. are we seeing the same trends within real estate and the walls of Coldwell Banker? Are consumers significantly shifting their real estate search habits from coldwellbanker.com to our Mobile Applications? The short answer is yes, we are undoubtedly seeing a more than significant shift. I rolled my sleeves up and did some number crunching and compared the percent of all Coldwell Banker brand visits that our mobile apps were responsible for from January-May 2010  and compared it to the same time period in 2011. It appears as if through May of 2011, our Mobile Apps have experienced a 275% increase in share of traffic when compared to 2010.

So it’s clear that mobile usage and penetration will continue to grow astronomically, which is why we are more committed than ever to offer consumers mobile apps that deliver an experience that is both fun and extremely useful/practical. Whether it be with our iPad application that features real estate search, thousands of videos from our On Location channel, Yelp Community ratings and more, to our iPhone and Android powered Apps and Mobile Optimized Websites, we’ve recognized the trend and try to empower consumers to make smarter decisions.

If you want to learn more about what we’ve got going on in the mobile space, visit ipad.coldwellbanker.com.

 

Consumer Engagement Specialist in the Marketing Department of Coldwell Banker Real Estate LLC. In his role he works on all national TV and online advertising initiatives, heads the brands’ internal video production as well as a slew of other projects. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, Tumblr and Tweeter.

  • jeremyblanton

    Mobile devices is definitely showing a strong surge. You need to have something in place!

    • http://blog.coldwellbanker.com Coldwell Banker

      Completely agree Jeremy. I was shocked to see app traffic surpass desktop browsing though. Just goes to show you how the mobile screen is quickly becoming the main screen for consumers.

      • jeremyblanton

        I also recently heard someone say that w-ifi usage on iPads is now more than that of regular computers which I find hard to believe, but at the same time not all that inconceivable of a thought.

  • http://www.4ClicksAway.com Chris Rasmussen

    Bob, you are absolutely correct that apps don't replace the "buyer experience". I use apps to "enhance" what I do, just one more tool!

    What comes next after smart phones? For my business I am adding
    1. Q.R. Codes that I have link to my videos, web site, virtual tours.
    2. My social media channels that allow my clients to "hear how I view the market when they want".

    Are you using these tools?

  • http://www.4ClicksAway.com Chris Rasmussen

    While apps don't replace the "buyer experience". I use apps to "enhance" what I do, just one more tool!

    What comes next after smart phones?  For my business I am adding 
    1.  Q.R. Codes that I have link to  my videos, web site, virtual tours.
    2.  My social media channels that allow my clients to "hear how I view the market when they want".

    What are other CB agents using???

The Ultimate Entertainment House
How to Use Color to Correct Interiors in Your Home