Color plays a huge role in any home. It can make a room feel warm and inviting or cold and stale depending the shade. While each homeowners personal tastes will effect the color scheme of any home, there are some psychological influences that should cause us to think about that next room painting project.
Infographic: The Real Value of a Home
Playing off the concept from our recently launched TV campaign, we thought it would be great to have an infographic that shows how to calculate the real value of a home. As the infographic states, a home’s true value is not found with an algorithm involving square footage. It’s based on a living, breathing equation that adds life’s memories and moments.
Infographic: Baby Boomers and the Real Estate Market
There are 79 million baby boomers, and this year, the oldest boomers turn 65. Their impact on the economy is enormous, so looking at the home buying trends of this group highlights interesting differences between older and younger boomers. A new survey from Coldwell Banker reveals that younger baby boomers are interested in purchasing a second home (34 percent) as compared to their older boomer counterparts (22 percent).
The Importance of Video in Real Estate
Just over two years ago, Coldwell Banker embarked on creating a channel solely for real estate video that exists on YouTube. We called it Coldwell Banker On Location and it’s a place where you can search for videos of real estate listings, communities, agent videos and more. With tens of thousands of videos uploaded, over 2.5 million visits to our channel and millions of video views later, we think we made the right move.






