Infographic: Home Really is Where the Heart Is

May 8, 2012
Posted by david_marine in General
4 Comments

When looking for a home everyone uses the same criteria. Beds, bathrooms, price, square footage, etc. But what we at  Coldwell Banker Real Estate found is that there is so much more to the home buying process than just facts and figures. Emotions, feelings and lifestyle play just as an important role and they differ for both men and women.

Take a look at our latest infographic “Home Really Is Where the Heart Is” to see what we discovered:

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Infographic: The Real Value of a Home

March 6, 2012
Posted by david_marine in General
4 Comments

Playing off the concept from our recently launched TV campaign, we thought it would be great to have an infographic that shows how to calculate the real value of a home. As the infographic states, a home’s true value is not found with an algorithm involving square footage. It’s based on a living, breathing equation that adds life’s memories and moments. Take a look:

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Infographic: Baby Boomers and the Real Estate Market

November 2, 2011
Posted by david_marine in General
2 Comments

There are 79 million baby boomers, and this year, the oldest boomers turn 65. Their impact on the economy is enormous, so looking at the home buying trends of this group highlights interesting differences between older and younger boomers. A new survey from Coldwell Banker reveals that younger baby boomers are interested in purchasing a second home (34 percent) as compared to their older boomer counterparts (22 percent).

The infographic below represents data collected from a survey of Coldwell Banker real estate brokers and agents regarding Baby Boomer real estate trends. The findings are pretty interesting. Take a look.

Click here to enlarge infographic

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The Importance of Video in Real Estate

April 11, 2011
Posted by david_marine in Marketing
7 Comments

Just over two years ago, Coldwell Banker embarked on creating a channel solely for real estate video that exists on YouTube. We called it Coldwell Banker On Location and it’s a place where you can search for videos of real estate listings, communities, agent videos and more. With tens of thousands of videos uploaded, over 2.5 million visits to our channel and millions of video views later, we think we made the right move.

We believe that video has been and will be an essential part of marketing a home and giving consumers the best information possible when they’re in the real estate shopping process. A recent infographic but together by Postling, which was featured on Mashable, made us reflect on what we have done and what we are doing in the future when it comes to video.

The infographic had an impressive statistic when it comes to how real estate customers view the importance of video (see portion below). The study showed that 73% of homeowners are more likely to list with a Realtor offering to do a video, yet only 12% of the Realtor population is doing video.

Many of our Coldwell Banker agents across the globe are already harnessing the power of video as part of their marketing platform. As a company, we know how powerful video can be and we have made a commitment to continue to build on what we’ve started.

Video is now a part of every facet of our platform. From coldwellbanker.com to Coldwell Banker On Location to our recent iPad app, video is taking center stage.

You’ll see continued enhancements and improvements to what we’re doing with video over the next few months and we’ll be making sure our agents know it’s importance to consumers as well.

I want to leave you with a taste of how far video reaches within the Coldwell Banker network. Here’s a video from a Coldwell Banker listing in Sydney, Australia. Just goes to show you that video is global in reach and universally important to today’s real estate consumer. By the way, be sure to check out the black mosaic pool. It’s pretty impressive.

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State By State Housing Market Infographic

February 7, 2011
Posted by david_marine in Market Report
14 Comments

Real Estate is local and prices differ from market to market. Wouldn’t it be great if you could see home prices and data across markets in one place on a handy dandy map? Yeah, that’d be nice so we thought we’d create one.

Click on the map below to launch an interactive infographic to check out your state to see the NAR data for metro areas.

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Home Prices in the US Infographic

October 7, 2010
Posted by david_marine in Market Report
4 Comments

Infographics are all the rage these days so we thought it was time that real estate jumped into the infographic game. Based on the recently released Coldwell Banker Home Listing Report, the following infographic was put together to highlight some of the unique aspects of the housing market across the United States.

Some really interesting tidbits here and it’s never been truer to say that where you live matters the most when it comes to home prices.

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