As our Chief Executive Officer Jim Gillespie often says on TV, homeownership is something that a vast majority of Americans aspire to. In fact, in a recent Coldwell Banker survey on the American Dream of Homeownership, we learned that 83% of renters agree that they want to own a home someday. With that said, many people, [...]
Welcome to my inaugural monthly post that goes “inside” the numbers of coldwellbanker.com to hopefully will shed some light on trends in the home buying process. To start things off, Weimen Dong, our amazing statistician, and I reviewed the list of properties which were most viewed on coldwellbanker.com for the month of May. The list is absolutely fascinating because of its diversity of home styles and prices.
I don’t know if it’s just me but doesn’t it seem like technology and innovation seem to operate in dog years? What happens in a calendar year or two is really more like 7 and 14 years worth of new technologies, data infrastructure, social networks, mobile devices, enhancements, software, so on and so forth. I might be exaggerating a tad bit (am I?) but we all know that “things” are moving lightning fast and consumers are expecting their favorite brands to offer experiences that are in lock-step with what’s new and relevant. Fall a step or two behind and they’ll keep moving without looking back.
Today we released a new look for our award winning website, coldwellbanker.com. The home pages has been updated with a much warmer and home-related look than we’ve ever had before. When you visit coldwellbanker.com you’ll notice that when you click on the home search tab or the agent tab the visuals in the background highlight what it is you’re searching for.
The Web Marketing Association’s annual WebAward Competition is the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries and yesterday it was announced that Coldwell Banker Real Estate LLC has won not one but two prestigious web awards for outstanding achievement in web development.
Did you know that Coldwell Banker Real Estate LLC was the first national real estate brand to have a website? Yup, it’s true. And I’m also pleased to say that the newly redesigned coldwellbanker.com looks nothing like that first website. In fact, it doesn’t look like a lot of the real estate websites you see online today. And I’m not just referring to the color palette.
I’m really torn. Coldwell Banker® is about to launch what we think will be the best real estate website in the industry. This site will have new search functionality that takes learning from search ideas outside the industry (Pandora, Google, Amazon, iTunes) and applies this to home and agent search. It also has the best [...]