The oldest adage in real estate must be “location, location, location.” And while we haven’t moved anywhere, we introduced our new digital home last week with the unveiling of the redesigned Coldwell Banker digital platforms. We think you’ll find that this is the destination where home begins.

With a strong focus on incorporating sentimental value into the real estate experience, the new Coldwell Banker digital platforms makes the story of home come alive. In the below video segment, featured first on LXTV, Sean Blankenship, Senior Vice President of Marketing at Coldwell Banker, and Anna Visioli, Vice President of Digital Marketing take us through the vision behind this new online real estate experience and share some of the functionality of the redesigned platform.

Bold, beautiful imagery, simple search, and easy online collaboration tools are just some of the features of the new platform. But, the most innovative by far, is the ability for the home seller to share the story of their home. By posting their favorite memories, photos and videos of their home, the home seller can directly participate in the marketing of their home and make their listing come to life for the potential buyer in a way not possible before.

Find out why our new home is revolutionizing the real estate experience by visiting coldwellbanker.com today. Whether you’re looking to buy, are ready to sell, or are ready to connect with a real estate agent, this is the location, location, location.