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If you’re like most agents, you’re finalizing your plan for how to make the most of 2018. And if you’re like most agents, you probably haven’t considered how you are going to use smart home tech to get a leg up on the competition this year.

If you haven’t already had a transaction that included smart home tech in one way or another, chances are good that it you will in 2018. Are you prepared?

• Have you considered how to talk about smart home tech during a listing presentation?
• Do you know what you would say if a client asked you about the value of smart home tech during a purchase or sale?
• Have you thought about using smart home as a reason to get in front of your sphere and network in the new year?

Lucky for you, January happens to be Smart Home Month here at Coldwell Banker. Every day in January you’ll be able to find tips, tricks and best practices for incorporating smart home tech into your real estate business. Bookmark ces.coldwellbanker.com and check back daily to find all this, plus new product spotlights and posts that you can share with your sphere and even a few exclusive product giveaways (for the Coldwell Banker network)!

Understanding the power and importance of this technology in the sale or purchase of a home, is yet another way you can bring value to your clients. From content to conferences, Coldwell Banker is collecting and delivering leading insights during Smart Home Month to help give you an edge and build your understanding of how the smart home boom impacts real estate:

• CES (Consumer Electronic Show): Catch Coldwell Banker on the floor of CES, Jan. 9-12 as the exclusive sponsor of the Smart Home Marketplace. Which has grown every year since we began our sponsorship in 2016. It’s now over 114,000 square feet.
• Consumer Survey: Find out how consumers view smart home tech, what they expect agents to know about it and how they react to VR. Spoiler alert – they love it!
• Inman Connect New York: Coldwell Banker sponsors ICNY, Jan. 22-26, and hosts an exclusive lunch and learn on Jan. 23 where participants get the inside track on how to use smart home to market themselves and their listings.
• Daily Content: Get an agent’s perspective on how smart home tech can benefit your real estate business with video and blog posts straight from the CES show floor. Find it all at ces.coldwellbanker.com. 
• Case Studies: Two case studies – one from T3 Sixty and one from Samsung – will explore how agents can still be the early adopter of smart home in their market and how VR can truly set your listing apart.

The leadership of Coldwell Banker in this area delivers a clear edge to agents and brokers who embrace the smart home trend. By leveraging these insights into state-of-the-art smart home technology you can further dominate your market.

If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.