Thanks to Amazon, “Alexa” has become a household name. Now, Coldwell Banker is turning up the volume with a Skill for agents and brokers to get real estate news on-the-fly. We’re calling it Coldwell Banker Gen Blue News. Want to learn more? Let us break it down for you.

What’s a Skill? An Amazon Alexa Skill is an app for the voice-controlled Amazon Echo speakers.

How does it work? Once you enable the skill, just prompt Alexa with, “Alexa, open Gen Blue News.” In less than 90 seconds, Gen Blue News delivers best practices, industry insights and quick challenges to help you grow your business.

Why develop the Skill? Coldwell Banker surveyed its brokers and agents and found that 79 percent of respondents would be interested in a smart home speaker, like an Amazon Echo or Dot, that was equipped with real estate news and industry insights. Your wish is our command!

What can I expect from the Gen Blue News Skill? Episodes will feature quick tips and useful info to stay ahead in the market, challenges to act on immediately to drive business and agent success stories that offer an important dose of inspiration.

Who can I expect to hear from in the Gen Blue News Skill? You’ll hear the voices of brand leadership, industry insiders and the brokers and agents who make up the Coldwell Banker network. The first episode of the Skill features Brad Inman, founder and owner of Inman News, the leading source for real estate industry news. This episode is all about how agents can suit up for change with the innovative technology available in the real estate business.

How can I try this out for myself? You can search for the Coldwell Banker Gen Blue News Skill in the Amazon Alexa smartphone app, or using your Amazon Echo or Echo Dot, you can ask Alexa, “Enable Coldwell Banker Gen Blue News.”

Don’t have an Amazon Echo or Echo Dot? Don’t worry, the Echo Dot is available as part of the Smart Home Staging Kit alongside products from Nest, August and Lutron. Or you can buy on the Amazon Marketplace. If you’re with Coldwell Banker please log-in to Coldwell Banker Exchange to get your exclusive discount code.

Learn more about the Coldwell Banker “Home of the Week Skill” here!