How to Market a Listing with Smart Home Appliances

SHARE




Smart appliances can undoubtedly make your listing stand out in the market.

SHARE

<– BACK TO CES.COLDWELLBANKER.COM

From smart fridges to smart washer/dryers, there’s no question that the opportunities are endless when it comes to smart appliances. The Blue Crew’s Mary Greb and Dave Pardo visited the LG and Kohler booths at CES 2018 to learn more about the latest in smart home appliances, and even offered their expertise on how agents can market listings with smart features.


If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

Subscribe to Blue Matter and get the latest updates

Leave a Reply

The Best in Smart Home Security
Blue is Compassion