How to Market a Listing with Smart Home Appliances


Smart appliances can undoubtedly make your listing stand out in the market.



From smart fridges to smart washer/dryers, there’s no question that the opportunities are endless when it comes to smart appliances. The Blue Crew’s Mary Greb and Dave Pardo visited the LG and Kohler booths at CES 2018 to learn more about the latest in smart home appliances, and even offered their expertise on how agents can market listings with smart features.

If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to and explore the possibilities of moving your business to Coldwell Banker.

Senior Manager, Public Relations for Coldwell Banker. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. The one area of her job she loves the most is overseeing the Coldwell Banker Homes for Dogs Project in partnership with where hundreds of thousands of dogs have now found their fur-ever home. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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