How to Use VR to Sell, Sell, Sell

77 percent of Americans would like to see a home via a VR tour before actually visiting it.

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Virtual reality is transforming real estate. In fact, 77% of Americans say they would love to see a home using virtual reality before physically visiting a prospective home. The Blue Crew’s own Frank Fontana went to the VR Marketplace at CES 2018 to try on some VR goggles and learn more about why this technology matters to real estate professionals.


If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.

Senior Manager, Public Relations for Coldwell Banker. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. The one area of her job she loves the most is overseeing the Coldwell Banker Homes for Dogs Project in partnership with Adopt-a-Pet.com where hundreds of thousands of dogs have now found their fur-ever home. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She resides with the Bukowski of our generation (AKA her husband) along with her cats Jolene, Ziggy and Lucy in Atlanta, Ga.

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