Smart Home Must-Haves Get an Update at CES
This year will be interesting for smart home and its impact on real estate as we continue to see it shift from being a differentiating factor to an expectation for consumers.
The following post is a guest contribution from Angel Piontek, associate broker and vice president of marketing at Coldwell Banker Elite.
Looking back at my CES experience this year, I’m left in awe by the amount of technology that’s available and the number of people that are working on new ways to innovate every single day. Some of these devices are practical and useful; others don’t really resonate with me and leave me wondering what spurred the creation of the device. Earlier this month, I wrote about the smart home must-haves that you should consider using as marketing tools to sell your home: the smart door lock, smart video doorbell and smart thermostat. I chose those devices because of the benefits that they provide, as well as their growing popularity. There’s a limited amount of time to engage a buyer when they’re viewing properties; the devices have immediate recognizable benefits and function.
Source: Altro
Let’s start with the smart lock. One of the innovations I saw at CES was a product called Altro; a new smart door lock with a motion sensor and camera with two-way talk. This product has essentially eliminated the need for both a smart lock and smart doorbell camera. Priced at $350, it’s more expensive than most smart door locks, but less expensive if you’re thinking about investing in both a smart doorbell and smart lock.
Source: Ring
Next on the list is the video doorbell. Ring’s latest innovation takes the idea of a video doorbell and applies it to homes with only a peephole. The new Door View Cam allows you to replace your existing peephole with a camera as well as some of the same features that their doorbell cam has to offer, like HD video with two-way talk and motion detection. The Door View Cam is equipped with a privacy cover and removable battery pack. This year, Netatmo released the first smart doorbell that works with Apple Homekit. Netatmo’s smart doorbell has a microSD card so you don’t have to pay for a video storage subscription.
Source: GLAS
A few key players have dominated the smart thermostat market over the last few years. It’s nice to see some new competition in this category with a product called GLAS by Johnson Controls. GLAS has raised the bar with its unique design. It is unlike any other smart thermostat on the market with its translucent OLED touchscreen. It’s equipped with features similar to other smart thermostats like energy savings reporting and air quality monitoring. Residio, formerly Honeywell Home, also launched the T-Series; a new smart thermostat with room sensors that measures humidity and temperature. You can add up to 20 sensors to the system.
Smart home & the practice of real estate
This year will be interesting for smart home and its impact on real estate. The ubiquity of these connected devices in the home has steadily increased over the past few years. Today, I can assert that using smart home in real estate marketing is a differentiating factor, but that will not always be the case as devices become more common. With new homebuilders offering smart home packages and increased consumer adoption, it will soon become an expectation.
While using smart home as a marketing tool can give you an advantage, it’s important to understand the drawbacks in order to protect yourself during the transaction and after closing. When viewing a home as a buyer, always assume there is a camera. Home surveillance is nothing new, but now it happens in real time with these connected devices. As a seller, be sure to disclose that there are audio recording devices in the home. Depending on where you live, recording conversations you’re not part of is illegal.
Some smart home devices are considered personal property; if you expect those devices to stay in the home after closing, be sure to get it in writing. It’s important that you’re working with an agent who knows smart home. A well-educated agent will have a wealth of information and be able to guide you through the process. One of the critical pieces when dealing with a smart home during a sale is the hand-off at closing. Smart locks are great, but not if the seller forgets to reset it to factory default when they leave. You will not be able to access that smart door lock. Handing over “virtual keys” is just as important as the physical ones. The seller should reset all the of connected devices to their factory default before closing.
The benefits of smart home are seemingly endless from convenience, energy savings, safety, security, peace of mind, money savings and more. I’d love to hear how you’re making your home smarter! Connect with me on Twitter or Instagram at @angelpiontek.
If you’re already affiliated with Coldwell Banker and want to learn more about our smart home resources, visit CB Exchange and search “Smart Home.”
If you would like to know what Coldwell Banker agents have access to, head to https://www.coldwellbanker.com/careers and explore the possibilities of moving your business to Coldwell Banker.
Athena Snow
Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.
