Coldwell Banker Launches First Real Estate iAd
Coldwell Banker has worked with Apple to develop the first ever iAd from a real estate brand. Not only that, but Coldwell Banker is the first of only a handful of brands to be part of the launch of iAd for the iPad, and we’re the first brand to ever have a full page iAd that can be seen within certain digital versions of magazines for the iPad.
You might be asking yourself, “What’s an iAd?” Well, for anyone that owns an iPhone or an iPad, it’s an interactive advertising unit within an app that does more than just send you to a website. It offers you an unique experience right within the app. Oh and by the way, Apple is the only one that builds them.
Coldwell Banker has announced that it is the first real estate brand to launch an iAd for iPad, the latest expansion of Apple’s revolutionary new mobile advertising platform. Not only that, but Coldwell Banker is the first of only a handful of brands to be part of the launch of iAd for the iPad, and we’re the first brand to ever feature a full screen iAd banner.
By all accounts iPad is on its way to being the most quickly adopted piece of technology of all time. It’s where consumers are turning not just for entertainment, but to search, read and browse online. Coldwell Banker created its iAd for iPad to spark consumers’ imaginations and help them design their perfect neighborhood, and to encourage them to act on starting their home buying search by downloading the new Coldwell Banker iPad app. The app enables users to view Coldwell Banker ‘On Location’ videos on the iPad’s big, beautiful display, and search for property listings, agents and local Coldwell Banker offices.
A demo video of the Coldwell Banker iAd for iPad is embedded below and you can find the iAd within some of the iPad’s most popular apps. Already our iAd is showing some amazing results with consumers engaging with the ad for minutes at a time (when’s the last time you played with an online ad for more than 5 seconds?).
In any case, we’re excited about the iAd for iPad and we’ll be rolling out an iAd for iPhone as well in just a few weeks. Here’s the demo video of the Coldwell Banker iAd for iPad