Coldwell Banker Real Estate and Adopt-a-Pet.com Team Up for National Adoption Weekend September 9-10, 2017
MADISON, N.J. (Aug. 22, 2017) – Coldwell Banker Real Estate LLC and Adopt-a-Pet.com are teaming up for the second annual Homes for Dogs National Adoption Weekend. Hundreds of the Coldwell Banker® affiliated offices across the United States and Canada are joining forces with animal shelters and rescue groups to host adoption events in their local communities.
The national adoption weekend is a continuation of the Coldwell Banker “Homes for Dogs Project,” which the Coldwell Banker brand launched in 2015 in collaboration with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website. In the project’s first year alone, the two organizations helped facilitate more than 20,000 adoptions. This year’s National Adoption Weekend is expected to draw upwards of 500 local adoption events.
As part of the campaign, the Coldwell Banker network debuted “Somebody to Love,” a story of a man and homeless dog who find each other, which scored as one of the highest-ranking television ads of all time by Ace Metrix.
“Three years ago, I couldn’t imagine the impact this campaign has had on the Coldwell Banker community. We started the ‘Homes for Dogs Project’ with the goal of finding homes for 20,000 dogs, and our network far surpassed our expectations. It has been inspiring to see our brokers and agents bring such enthusiasm to support their local animal shelters.”
– David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC
“Coldwell Banker understands there’s nothing like the unconditional love of a dog. That goes hand-in-hand with our mission to find caring homes for millions of adoptable pets. The ‘Homes for Dogs Project’ is about more than just pet adoption, it’s about bringing communities together.”
– David Meyer, CEO and co-founder of Adopt-a-Pet.com
To learn more about National Adoption Weekend and find an adoption event near you, visit http://www.adoptapet.com/homesfordogs/.
For more information on the Coldwell Banker “Homes for Dogs Project,” visit https://www.coldwellbanker.com/dogs.
About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 49 countries and territories with more than 88,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel.
Senior Manager, Public Relations for Coldwell Banker. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. The one area of her job she loves the most is overseeing the Coldwell Banker Homes for Dogs Project in partnership with Adopt-a-Pet.com where hundreds of thousands of dogs have now found their fur-ever home. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She resides with the Bukowski of our generation (AKA her husband) along with her cats Jolene, Ziggy and Lucy in Atlanta, Ga.