Coldwell Banker Real Estate CMO David Marine Recognized as a 2023 HousingWire Marketing Leader

This distinction is awarded to industry trailblazers driving business success through strategic marketing

MADISON, N.J. (July 5th, 2023) – Coldwell Banker Real Estate LLC, an Anywhere Real Estate Inc. (NYSE: HOUS) brand, is thrilled to announce that Chief Marketing Officer David Marine has been recognized as a 2023 HousingWire Marketing Leader, an accolade that recognizes some of the real estate industry’s most outstanding professionals who embody exceptional creativity and have demonstrated an affinity for facilitating innovative campaigns, captivating audiences and transforming brands throughout their career.

With over 20 years of digital, content and social marketing experience with Coldwell Banker, Marine has remarkable expertise in cultivating powerful messaging, spearheading impactful campaigns and managing the talents of over 150 highly skilled marketing professionals.

He has masterfully facilitated some of Coldwell Banker’s most innovative campaigns and initiatives including the launch of the 2022 “Dream” ad campaign which was designed to uncork the housing market and inspire sellers to pursue the destination of their dreams. In the same year, Marine ingeniously steered Coldwell Banker Global Luxury in a new direction by enabling the brand to seize opportunities that explore wealthy Americans’ sentiments towards today’s real estate market through the launch of the 2022 Trend Report.

As a real estate expert and marketing maven, David has shown exemplary leadership skills and immense competency in facilitating tangible success and maintaining the brand’s prominence as one of the industry’s most reliable resources for homeowners, sellers and industry professionals including agents, brokers and leaders.


“David creates marketing strategies that transcend branding. Not only do they rank no. 1 in the industry each year, but they also generate real business growth for a global brand that has both franchise and brokerage companies. With natural marketing intelligence, David has brilliantly curated award-winning campaigns year after year that apply to all aspects of the real estate transaction. Through his remarkable work, he has created an incomparable brand experience for all users – whether that is an agent, broker, or franchise – and one that they want to promote.”

  • Liz Gehringer, president and CEO of Anywhere Franchise Brands, president of Coldwell Banker Affiliate Business and chief operating officer of Coldwell Banker Real Estate




Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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