Today, HousingWire announced the 2025 Marketing Leaders, honoring the most dynamic and influential marketing professionals in the housing industry, and our very own Brandon Newman has been recognized with this honor. These standout leaders are reshaping the way mortgage and real estate companies connect with their audiences, tell their stories, and drive growth.
As Vice President of Marketing at Coldwell Banker Real Estate, Brandon is shaping the future of the brand through strategic marketing initiatives, innovative partnerships and memorable client experiences. He has developed and supported marketing strategies that contribute to the success of 100,000 affiliated agents, driving engagement and visibility for the brand. As a result of his strategic efforts and leadership, the Coldwell Banker brand exceeded planned benchmarks for media performance by 18% in 2024 and has been rated as #1 in real estate advertising for 13 years running.
Over the past year, Brandon has been a driving force behind the brand’s marketing success, executing strategies that enhance brand awareness and empower its network of affiliated agents. He played a central role in the award-winning “Dream” ad campaign, which aired during Thursday Night Football streaming in 2024, capturing the attention of over 140M+ viewers and inspiring homebuyers to explore new possibilities. A standout feature of the campaign was the Move Meter – recognized by Ace Metrix as the #1 most useful tool in real estate – an industry-leading tool that helps consumers easily compare cities based on key factors like cost and quality of living. Overall, the ad outperformed the real estate category by 23%, improving overall brand ad effectiveness by 11% YOY, and drove a 77% YOY increase in Move Meter searches during the Thursday Night Football season.
Beyond national advertising, he also led a localized marketing asset initiative, delivering over 100 customizable materials spanning video, social media and print. These tailored resources created an opportunity for agents to strengthen their ability to connect with local audiences while leveraging the brand’s global power. His efforts continue to support the success of the vast Coldwell Banker network while reinforcing the brand as a trusted real estate leader.
With over 15 years of marketing experience for renowned luxury brands, Brandon brings a strategic vision that is helping the Coldwell Banker brand build on its established reputation. As a key member of the leadership team, he is instrumental in developing the brand’s long-term marketing strategy, with a focus on growth, brand positioning and expanding market influence.
Brandon’s expertise has been especially impactful in reinforcing Coldwell Banker as the preferred brand for top real estate professionals. By implementing and executing marketing initiatives that blend the brand’s legacy of excellence with modern, data-driven tools, he ensures agents and broker-owners are well-positioned to succeed in an evolving real estate landscape.
“The 2025 Marketing Leaders are charting new territory and redefining what’s possible in mortgage and real estate marketing,” said HousingWire Editor-in-Chief Sarah Wheeler. “Their bold strategies, inventive campaigns, and data-informed decisions are accelerating business performance and reshaping industry standards. We’re incredibly proud to recognize these trailblazing leaders who showcase the true impact and potential of modern marketing.”
Each year, HousingWire’s selection committee evaluates nominees based on professional achievements, measurable business impact, leadership within their organizations, and their broader contributions to the housing economy. These honorees are known for building high-performing marketing teams, driving forward-thinking initiatives, and making a lasting impression on both customers and the market.
“HousingWire’s Marketing Leaders represent the top talent in marketing — professionals who are building brands and influencing business outcomes,” said HW Media CEO Clayton Collins. “These marketers are driving mortgage origination volume, connecting with homebuyers at critical moments, and supporting real estate brokerages to engage buyers and sellers. By combining data, technology, and creative strategy, they’re transforming how the industry communicates, competes and grows.”
