What Do Consumers Want in a Smart Home?


Coldwell Banker CMO, Sean Blankenship, recently presented at the IoT Influencers Summit in Silicon Valley to explore how smart home technology is intersecting with real estate.


Earlier this year, a Coldwell Banker survey of real estate agents found that 60 percent say they are seeing more smart home features in listing descriptions than they did just two to five years ago. But what exactly do consumers want from smart home products and services?

On the heels of a CNET-moderated panel at the REAL Trends Gathering of Eagles conference and to emphasize the top trends to watch for smart homes in real estate, Sean Blankenship, CMO of Coldwell Banker, recently presented “What Do Consumers Want in a Smart Home?” at the APPNATION Internet of Things Influencers Summit held at Levi’s Stadium in Silicon Valley.

Sean at IoT

Blankenship spoke about the innovative home products and services that are most popular with home buyers and sellers and how this technology is impacting home sales. His presentation provided an opportunity for attendees to learn about the impact home technology is having on real estate and why it’s important for smart home brands to partner with the real estate community in understanding how consumers are using products to help sell homes.

According to the previously mentioned Coldwell Banker research, security, temperature control and safety are the most important categories of smart home technology to consumers. In addition, the research found that 62 percent of real estate agents are seeing buyers more interested in controlling home technology through their smart phone or tablet, and 33 percent of agents said homes with smart or connected technology sold faster than those without it.

The summit was attended by many of the leading brands in smart home technology including Coldwell Banker partner August.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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