David Marine Among HousingWire’s 2021 Marketing Leaders

SHARE




Congratulations to our very own Chief Marketing Officer David Marine for being named to the 2021 class of HousingWire Marketing Leaders!

SHARE

The Marketing Leaders award recognizes the most creative and influential marketing minds of the housing economy. Those chosen for the award have a track record of transforming brands, leading teams and driving business results within their industries. 

At Coldwell Banker, David guides the marketing teams to excellence and takes brand creative strategies to the next level. As CMO, he ensures that Coldwell Banker continues to remain a leader in the industry and sets record-breaking trends within the real estate space and beyond. 

David is most known for his affinity for storytelling and leading a team of diverse, thought-provoking marketers. With over twenty years of digital, content and social marketing experience, he’s obsessed with telling the story of the brand in ways that can’t be ignored.

In the midst of the COVID-19 pandemic, David remained calm and helped the company adjust to the “new normal.” He transformed a national ad that was set to run during March Madness 2020 into a message focusing on frontline workers and appreciating the safety of our homes – showing the world how Coldwell Banker is dedicated to moments that matter. 

It is because of David’s optimism and creativity that the marketing team was able to thrive during the pandemic and continue to produce successful projects that accurately displayed Coldwell Banker’s advertising and marketing initiatives. Coldwell Banker advertisements have been rated as the No. 1 real estate ad by Ace Metrix for nine years in a row. 

Aside from his work during the pandemic, David is responsible for many of the brand’s innovative “firsts” such as launching its mobile website and apps for both iOS and Android. His work transformed the brand’s marketing into a content and social machine. He was also the force behind the first real estate video-centric YouTube channel, and the adoption of the data-driven and AI-backed proprietary CBx app. In 2020 alone, Coldwell Banker’s social channels garnered 4.8M engagements, 6.3M link clicks and 100M+ Lifetime Video views – all through campaigns spearheaded by David. When reflecting on the challenging 2020 year, it is because of David’s positivity, enthusiasm and creativity that his marketing team was able to overcome the obstacles of the pandemic and execute successful advertising and marketing initiatives. 

Coldwell Banker was founded on integrity and David’s leadership has proven to be just that. His creative thinking, leadership strategy and empathy as a marketer make him elite in his field and invaluable to the brand. As the only real estate company that has been guiding people home for 115 years, it takes a certain kind of intelligent and genuine thinker to lead the brand’s marketing efforts.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

Subscribe to Blue Matter and get the latest updates

Leave a Reply

5 Tips to Master Video on Social Media
Three Ways to Upgrade Your Home to Sell