Coldwell Banker Real Estate CMO David Marine Recognized as a 2022 HousingWire Marketing Leader
The award recognizes leaders strengthening their brands and building their organizations’ reputations each and every day.
MADISON, N.J. (July 1, 2022) – Coldwell Banker Chief Marketing Officer David Marine has been named a 2022 HousingWire Marketing Leader, a recognition awarded to some of the real estate industry’s most creative and influential CMOs with track records of transforming brands, leading teams and driving business results. David has proven to be a strategic and innovative marketing leader who demonstrates leadership by continuously growing, leading and motivating his team and enhancing the Coldwell Banker brand.
As the chief marketing officer for Coldwell Banker with over 20 years of digital, content and social marketing experience, David does more than just market the oldest and most trusted real estate brand in the industry. In addition to his affinity for storytelling and leading a team of more than 150 diverse, thought-provoking marketers to reshape a brand that has existed for 116 years, David finalized the first rebrand for Coldwell Banker in nearly half a century: a “trifecta” that included Coldwell Banker Realty and affiliated companies, Coldwell Banker Global Luxury and Coldwell Banker Commercial, reshaping the mission, values, messaging and design to set the brand on a growth trajectory for the future.
This year, David launched the 2022 Dream Campaign to address America’s low housing inventory challenge and target home sellers rather than homebuyers. Part of this Dream campaign included the Dream ad, the highest-rated ad in the real estate category according to ACE Metrix – 10 years running! The campaign also incorporated a website refresh that includes unique tools to engage consumers: the Move MeterSM, the CB EstimateSM home price evaluation tool and a new Seller’s Assurance Program.
David’s leadership never faltered even with multiple projects under his belt, and his positivity, enthusiasm and creativity inspire the industry as he continues to take obstacles head-on through the execution of successful advertising and marketing initiatives. Never settling, he understands that the key to success in any company is continuing to create innovation that excites.
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QUOTES:
“From remarkable creativity to outstanding leadership, David Marine is a phenomenal individual to work alongside, and I am grateful for all that he does to advance the Coldwell Banker brand. Not only does he inspire a group of marketers, but he has been a driving force behind our successful rebrand and countless campaigns. I am confident that David will continue to lead his team and our brand to success by continuing to guide people home.”
- M. Ryan Gorman, CEO of Coldwell Banker Real Estate LLC
About Coldwell Banker Real Estate LLC
Powered by its network of over 100,000 affiliated sales professionals in approximately 2,200 offices across 40 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2022 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue®, please visit www.coldwellbanker.com/join.
About AnywhereSM
Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate – Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby’s International Realty® – the AnywhereSM portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing, and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the U.S. and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for eleven consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn’s 2022 Top Companies in the U.S., and honored by Forbes as one of the World’s Best Employers 2021.
Athena Snow
Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.
