Spring is in the air which means news coverage of Coldwell Banker’s latest ad campaign called “Dream” is popping up everywhere. Part of the brand’s 2022 Seller Strategy, this campaign gives potential home sellers the tools and help they need to navigate today’s market – and to dream big.
The Coldwell Banker public relations team has created a lot of buzz surrounding the campaign with premium press coverage that equates to more than 206 million impressions and more than 700 press release pick ups for 699 million impressions. The Dream campaign has on average been mentioned 29 times per day in the press since the launch.
Here is a small sampling of coverage:
CNBC: Coldwell Banker CEO discusses the hot housing market in 2022
RISMEDIA: Americans Are Ready To Pack Their Bags And To Move To Their Dream Home
REALTOR MAGAZINE: Survey Reveals What’s Prompting the ‘Great Resignation’
MEDIA POST: Coldwell Banker Uses March Madness To Unveil New Tools
FORTUNE: If You Could Live Anywhere, Where Would It Be
INMAN: One third of millennial homeowners looking to sell within a year: Survey
NATIONAL ASSOCIATION OF REALTORS: More First-Time Sellers Getting Ready to Move
FOX 31: Looking to find an affordable home in metro Denver? Check TikTok and Instagram
The Dream ad campaign features our updated website with three new Coldwell Banker products: CB Estimate℠, Move Meter℠ and the Seller’s Assurance Program. Paired with the brand’s 100,000 world-class agents, these products help ensure that Coldwell Banker Real Estate is delivering something for every step of the seller journey, from inspiration to action. If you’re dreaming of moving, head over to coldwellbanker.com and check out these new tools.