Dream Ad Campaign Making Headlines

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Roundup of news coverage of Coldwell Banker’s new Dream campaign

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Spring is in the air which means news coverage of Coldwell Banker’s latest ad campaign called “Dream” is popping up everywhere. Part of the brand’s 2022 Seller Strategy, this campaign gives potential home sellers the tools and help they need to navigate today’s market – and to dream big.

The Coldwell Banker public relations team has created a lot of buzz surrounding the campaign with premium press coverage that equates to more than 206 million impressions and more than 700 press release pick ups for 699 million impressions. The Dream campaign has on average been mentioned 29 times per day in the press since the launch.

Here is a small sampling of coverage:

CNBC: Coldwell Banker CEO discusses the hot housing market in 2022

RISMEDIA: Americans Are Ready To Pack Their Bags And To Move To Their Dream Home​

REALTOR MAGAZINE: Survey Reveals What’s Prompting the ‘Great Resignation’​

MEDIA POST: Coldwell Banker Uses March Madness To Unveil New Tools​

FORTUNE: If You Could Live Anywhere, Where Would It Be

INMAN: One third of millennial homeowners looking to sell within a year: Survey

NATIONAL ASSOCIATION OF REALTORS: More First-Time Sellers Getting Ready to Move

FOX 31: Looking to find an affordable home in metro Denver? Check TikTok and Instagram

The Dream ad campaign features our updated website with three new Coldwell Banker products: CB Estimate℠, Move Meter℠ and the Seller’s Assurance Program. Paired with the brand’s 100,000 world-class agents, these products help ensure that Coldwell Banker Real Estate is delivering something for every step of the seller journey, from inspiration to action. If you’re dreaming of moving, head over to coldwellbanker.com and check out these new tools. 

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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Dreaming of Home: Many Gen Z and Millennial Homeowners Plan to Sell in the Next 12 Months, According to Coldwell Banker Survey