Dream Ad Campaign Making Headlines
Roundup of news coverage of Coldwell Banker’s new Dream campaign
Spring is in the air which means news coverage of Coldwell Banker’s latest ad campaign called “Dream” is popping up everywhere. Part of the brand’s 2022 Seller Strategy, this campaign gives potential home sellers the tools and help they need to navigate today’s market – and to dream big.
The Coldwell Banker public relations team has created a lot of buzz surrounding the campaign with premium press coverage that equates to more than 206 million impressions and more than 700 press release pick ups for 699 million impressions. The Dream campaign has on average been mentioned 29 times per day in the press since the launch.
Here is a small sampling of coverage:
The Dream ad campaign features our updated website with three new Coldwell Banker products: CB Estimate℠, Move Meter℠ and the Seller’s Assurance Program. Paired with the brand’s 100,000 world-class agents, these products help ensure that Coldwell Banker Real Estate is delivering something for every step of the seller journey, from inspiration to action. If you’re dreaming of moving, head over to coldwellbanker.com and check out these new tools.