Coldwell Banker Realty’s Central Region announces new EVP

MADISON, N.J. (May 19, 2021) – Greg Rand has been appointed executive vice president of Coldwell Banker Realty’s Central Region. In this role, Rand is responsible for the sales and operations of the Coldwell Banker Realty branded companies in Chicagoland, Minnesota, St. Louis, and Texas. The companies in the Central Region, with approximately 105 offices and more than 8,700 affiliated sales professionals, represented more than $24 billion in sales volume in 2020. Rand begins his role effective immediately.

In his new position, Rand plays a key role in developing strategic plans that include innovative and dynamic approaches to the business to maintain and grow the companies in the Central Region. He will work closely with the executive committee of the company to oversee all aspects of the regional business, including operations, product, marketing, technology, finance, legal and human resources.

Rand has held senior leadership roles in the real estate industry for over three decades, boasting expertise in technology product served for 12 years as the managing partner for Rand Realty, one of the largest real estate companies in development, growth and strategy. Rand’s roots in the industry date back to 1997 where he assumed leadership of his mother’s real estate company and the northeast at the time. Under his leadership, the company’s gross earnings saw over a 600% growth. While in this role, he drove the growth of the company through acquisition, recruitment, and launching new business divisions, including title agency, mortgage, a commercial brokerage and new development marketing. During that time, he authored a book, Crash Boom! and served as a radio host for Rand on Real Estate on Missouri’s 77WABC Radio, which is the largest talk radio station in the nation. Early in his career he served as technology evangelist for Coldwell Banker’s sister brand, Century 21, where he worked on the team that built and deployed the first version of the brand’s website. 

In 2010, he founded OwnAmerica, a technology platform and national brokerage brand dedicated to investment in the housing market. OwnAmerica was acquired in 2019 by Renters Warehouse, the largest single-family rental property management firm in the U.S. with 40 metros and over 20,000 homes under management, and Rand was appointed as chief strategy officer.

“Greg was selected for his superior knowledge of nearly every aspect of real estate, innovative thinking, collaborative leadership style, strategic mind and competitive spirit. He is a powerhouse who is going to lead his region to new heights of agent-centric success and market share growth while intentionally elevating Coldwell Banker’s culture of awesomeness and excellence.”

— M. Ryan Gorman, president and CEO of Coldwell Banker Real Estate

About Coldwell Banker Realty
Coldwell Banker Realty companies operate the company-owned real estate brokerage offices in leading markets in the United States representing more than 50,000 independent real estate agents in approximately 700 offices. Coldwell Banker Realty is part of Realogy Brokerage Group, a subsidiary of Realogy Holdings Corp. (NYSE: RLGY). For more information, visit

Media Contact: Leah Wright, 973-437-3084 or

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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