Coldwell Banker Real Estate National Vice President of Field Marketing, Lindsay Listanski, Recognized as a 2023 HousingWire Tech Trendsetter

This distinction is awarded to industry trailblazers driving business success through innovative technology

Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), is proud to announce that National Vice President of Field Marketing Lindsay Listanski has been named a 2023 HousingWire Tech Trendsetter.

In its fifth consecutive year, HousingWire continues its tradition of honoring the trailblazers within the housing industry by recognizing exceptional and innovative technology leaders. The 2023 Tech Trendsetters awards are comprised of the top 50 product and technology leaders who have been pivotal in introducing cutting-edge technological solutions for housing industry clients.

Directing a team of 170 marketers, Listanski spearheads initiatives to elevate recruiting, retention, and market share growth for 100,000 affiliated agents and numerous sales teams nationwide, all while emphasizing company expansion. Her extensive marketing and real estate background has been integral in pioneering technological solutions to enhance agent support and drive the company’s strategic goals.

Listanski has played a pivotal role in shaping numerous Coldwell Banker national marketing campaigns and initiatives, with her most notable achievement being the introduction of the brand’s latest addition to its suite of tools, Next Available Appointment (NAA). Her proactive response to the evolving work landscape led to her team’s creation of an in-house platform empowering agents to schedule virtual appointments with over 100 marketing experts, ensuring swift and reliable support in as little as two hours in the same day.

Since the nationwide roll-out over the summer, the platform saw 8,600+ appointments booked, serving over 4,000 agents with an outstanding 97% resolution rate. This is in addition to the nearly 100,000 agent appointments her team has supported this year alone.

Listanski’s innovative technology encourages nationwide collaboration, ensuring agents promptly access vital support wherever they are. This approach to agent empowerment through NAA has been pivotal in retaining and supporting the brand’s dedicated team of agents while maximizing the efficiency of her team’s time and talent.


“Lindsay’s recognition among the 2023 HousingWire Tech Trendsetters reaffirms our commitment to pioneering innovation within the housing industry. At Coldwell Banker, we pride ourselves on empowering our agents, and Lindsay’s leadership in introducing cutting-edge technological solutions like Next Available Appointment underscores our dedication to agent support. This acknowledgment highlights her pivotal role in reshaping how we deliver swift, reliable support to our nationwide team, ensuring their success in an evolving market.”

  • David Marine, CMO of Coldwell Banker Real Estate LLC

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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