I don’t know if it’s just me but doesn’t it seem like technology and innovation seem to operate in dog years? What happens in a calendar year or two is really more like 7 and 14 years worth of  new technologies, data infrastructure, social networks, mobile devices, enhancements, software, so on and so forth. I might be exaggerating a tad bit (am I?) but we all know that “things” are moving lightning fast and consumers are expecting their favorite brands to offer experiences that are in lock-step with what’s new and relevant. Fall a step or two behind and they’ll keep moving without looking back.

In 2008 we became the first national real estate brand to launch a version of our website tailored specifically for mobile devices. With the boom of applications for smartphones and tablets, many in the industry prophesized that mobile web browsing would go by the wayside but our numbers and recent industry data suggest that the complete opposite is true. In 2011, we saw a 111% year over year increase in visits to our mobile websites*. Microsoft Tag released an infographic last year that stated that by 2014, mobile internet usage should overtake desktop internet usage. Yes, the app and mobile website will coexist and play a major role in our lives for the foreseeable future.

With all this mind, we’ve gone ahead and completely overhauled our mobile website offering to better align them with our other platforms. They’re easier to use and navigate, they look better and have new functionality that only the Coldwell Banker brand can offer to home shoppers. Here’s some of what we’ve done:

1. Completely redesigned navigation and look & feel for a better user experience. It looks and works GREAT.
2. Integrated tens of thousands of listing, agent, office, spotlight and community videos from Coldwell Banker On Location
3. Ability to share agents, listings and offices on the top Social Networks
4. Added a “Search Nearby” feature
5. Created unique separate experiences for touch devices like the iPhone and Android and non-touch devices like the Blackberry
6. Added the ability to search by map and more!

Simply type coldwellbanker.com into your mobile device’s browser and we’ll do the rest. We’ll serve up a website tailored specifically for your device as well as millions of listings, well over 80,000 agents, thousands of videos and a whole lot more. Check out our promo video below and happy home searching!

http://youtu.be/I8LfpsWeCRc

*Internal Coldwell Banker analytics