Why Smart Home Matters for Real Estate

Roger Pettingell of the Blue Crew explains why smart home matters in real estate and how a few key smart upgrades can make a home stand out when its time to sell

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We learned a lot about the hottest tech trends to come in 2018 during our time on the CES show floor, but why does smart home matter for real estate? Roger Pettingell of the Blue Crew breaks it down. Among the top reasons smart home matters for real estate are the fact that smart home tech makes listings stand out in competitive markets and it makes life easier for your clients.

Senior Manager, Public Relations for Coldwell Banker. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. The one area of her job she loves the most is overseeing the Coldwell Banker Homes for Dogs Project in partnership with Adopt-a-Pet.com where hundreds of thousands of dogs have now found their fur-ever home. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She resides with the Bukowski of our generation (AKA her husband) along with her cats Jolene, Ziggy and Lucy in Atlanta, Ga.

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