Changing Brand Names

Branding all started with literal brands…brand the cattle and you know who owns the cattle.  A level of trust was transferred along with the...

Global Real Estate

Do you care if a brand is “global”? I do and I’ll tell you my story.  I was planning a trip for my family to Mexico and was on...

Coldwell Banker On Location Hits One Million

Last May Coldwell Banker launched a first of its kind YouTube channel that we named Coldwell Banker On Location. The concept was to enhance the real...

The Never Ending Job of a Homeowner

There are people who work tirelessly at their jobs. Day and night they have their nose to the grindstone, working to be the best at what they do....

World’s Bestest Cup of Coffee

Last week I railed against some of our competitors using unqualified claims in their marketing to consumers and other agents.  One such claim was...

The Government’s Plan for Foreclosures

I wanted to start my next blog with a little more college basketball.  Amazingly I don’t have to travel next week and was hoping to see my...