The Coldwell Banker Brand Delivers on Stronger Technology and Listing Tools
Proprietary intranet platform and marketing tool enhance agent productivity, following successful launches among company-owned offices
MADISON, N.J. (August 25, 2020) – Coldwell Banker Real Estate LLC, a Realogy (NYSE: RLGY) brand, today announced the expansion of Desk and Exclusive Look to its Coldwell Banker Affiliates. Desk is a unified platform that brings together key products and tools that agents need to run their business effectively in one cohesive, integrated solution. Exclusive Look is a marketing tool that allows Coldwell Banker agents to showcase their listings to thousands of Coldwell Banker agents across the country and is just one of the many proprietary apps available from the Desk platform. Both products previously launched to Coldwell Banker agents at company-owned offices and will now be available to all of Coldwell Banker’s 94,000 agents.
Agents have always worked in a virtual world. They’re constantly on the go and need to focus on servicing clients and selling properties, not trying to navigate a complex web of tools and sites to get things done. Technology should streamline their work and never slow them down. Desk is a virtual office for today’s agent built on a platform that allows scalability and speed. By January 2020, Desk had a 91% adoption rate among agents and it was a finalist for a 2019 Inman Innovator Award.
Features of the Desk platform include:
- Intuitive design and customizable homepage
- Internal and third-party app integration
- Coldwell Banker’s total content solution, including a company intranet, a self-help portal and a news hub
- In-app notifications
- Google-like search
- Favoriting internal and external pages
- Chat functionality to quickly connect with a live support team
Desk was built by The Studio, Coldwell Banker’s award-winning, in-house marketing agency and development group. Desk was developed with agents through one-on-one interviews, focus groups and the Innovation Lab, an annual interactive and immersive agent product test program. The Studio team continues to improve Desk with user response and requests.
Exclusive Look is an agent-to-agent in-network marketing platform that offers three key tools that give agents, home buyers and sellers advantages when it comes to real estate transactions:
- Brokerage Exclusive: Upon seller authorization, new listings are shared exclusively among Coldwell Banker agents within your brokerage. Through their Coldwell Banker agent, clients have access to exclusive listings they won’t find anywhere else.
- Sneak Peek: One business day before it hits the MLS, Coldwell Banker agents can broadcast a new public listing the moment it’s signed, to as many as 94,000 agents throughout the company network. All local MLS rules continue to apply.
- Wants/Needs: Agents can network with other Coldwell Banker agents to match buyers’ needs with properties that meet their preferences. Exclusive Look saves custom search criteria and notifies agents when matching properties are posted, empowering agents to help their buyers act quickly and make an offer.
Exclusive Look will be accessible on Coldwell Banker’s new Desk intranet platform for all Coldwell Banker agents starting today. Within the first six months of rollout to agents at Coldwell Banker company-owned offices, the program had over 11,000 listings posted. It is compliant with the National Association of Realtor’s MLS policy statement 8.0.
“Desk and Exclusive Look are part of our open architecture strategy to enable agents to use tech products seamlessly and effectively through our systems. We developed Desk with our agents to allow for continuous development and innovation. Our agents at our company-owned brokerage, Coldwell Banker Realty, began using Desk and Exclusive Look first, and the products have helped them boost productivity and create a seamless workflow. Exclusive Look is one of the many products that will live on Desk that agents will go to when marketing a new listing or looking for the perfect home for a buyer. We are leveraging our scale and talent to unify products into one cohesive, integrated solution for all Coldwell Banker agents.”
– M. Ryan Gorman, president and CEO, Coldwell Banker Real Estate LLC
“We don’t just build products for agents, we build them with agents. Agents were asking for an integrated platform with all the tools they need to do their business, so they don’t waste time on administrative tasks. We developed Desk to be that one-stop shop for an agent. We are working in an agile environment with a focus on listening to users and bringing products they want to market quickly. And that’s how we developed Exclusive Look as well! Following the National Association of Realtors unveiling its Clear Cooperation policy, we wanted to empower our agents to market their properties to their best advantage while following these guidelines.”
– Liz Gehringer, COO, Coldwell Banker Real Estate LLC
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About Coldwell Banker Real Estate LLC
Powered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2020 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue®, please visit www.coldwellbanker.com/join.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy’s affiliated brokerages operate around the world with approximately 187,500 independent sales agents in the United States and more than 130,800 independent sales agents in 114 other countries and territories. Recognized for nine consecutive years as one of the World’s Most Ethical Companies, Realogy has also been designated a Great Place to Work and one of Forbes’ Best Employers for Diversity. Realogy is headquartered in Madison, New Jersey.