The Power of Media and Partnerships
The power of the Coldwell Banker brand has never been more evident. The partnerships the brand creates as well as the recognition it provides is an incredible asset.
Guest post by Angel Piontek
In addition to running advertising on NBC 52 weeks a year, Coldwell Banker has a partnership with an Emmy® award-winning program, Open House. Open House on NBC is the ultimate insider’s guide to what’s hot in real estate and home design and reaches 1.3 million viewers weekly. For the past 7 years, Open House has been featuring Coldwell Banker listings and agents every month in a dedicated segment. This partnership gives national exposure for Coldwell Banker agents and listings and I was able to witness it myself.
In 2017, I was featured in a NBC Open House segment to talk about how technology is helping sellers market their listings. Fast forward to this year, I received an email from a homeowner who wanted to list their home this spring. During the listing consultation, the seller told me the story of how she was watching TV and the episode I was in came on. She wrote my name down and kept it for over a year! She has been working to get her home ready to sell over the past few months and she dug up that piece of paper with my name on it and contacted me. We had a great meeting and I’m looking forward to assisting her with the sale of her home in a couple of months.
The power of the Coldwell Banker brand has never been more evident to me. The partnerships the brand creates as well as the recognition it provides is an incredible asset. From the Homes for Dogs project to the smart home initiative, I’m thankful to be supported by a team who knows how to engage consumers in a meaningful way on a national level as well as provide a platform for agents to connect with their local communities.
Angel Piontek is the Associate Broker, VP of Marketing for Coldwell Banker Elite.