The Power of Recommendation

The Coldwell Banker brand is dedicated to making sure that women have opportunities for career growth, and that there is a path to ownership—and leadership—for all women to Leave Your Mark.

Women make or influence 91% of home buying decisions and women make up two thirds of all real estate agents. Which makes the fact that Coldwell Banker received the Women’s Choice Award® as a “9 out of 10 Customer Recommended Real Estate Agency pretty exciting.

The Women’s Choice Award identifies and promotes America’s most recommended brands; Coldwell Banker has been recognized as a real estate leader in customer experience and overall quality – and it’s the only award that recognizes and identifies brands that women recommend.  When customers see the Women’s Choice Award seal, they buy with confidence knowing women gave their collective approval.

A Women’s Choice Award is especially meaningful in real estate because women are at the heart of most transactions. If you’re not convinced yet that this award is a big deal, get this:

  • Women’s purchasing power is valued at $18 trillion globally – which exceeds men’s.
  • 84% of consumers report taking action based on personal recommendations, plus 92% of Americans trust recommendations over other forms of advertising.
  • Over the next decade, women are expected to control 2/3 of consumer wealth.
  • Nine out of ten women would definitely trust a brand if it carried the Women’s Choice Award.

Being recognized by women as a brand that values integrity and excellent customer service is vital to the success and growth of the brand and our affiliated companies and agents.

At Coldwell Banker, we are committed to ensuring our brand inspires pride among our Gen Blue network, our clients and our industry. This award is a seal of approval and an example of our values coming to life through our work.

At this moment in all parts of the country, women are giving recommendations to their friends, family and peers, and we’re honored that Coldwell Banker is the brand they’re recommending.

To find out more about how Coldwell Banker can be the place that supports you and your business, visit

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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