This is Home. This is Where Awesomeness Happens.

See how every day moments at home are why home is where awesomeness happens.

How do you begin to define what home means? It’s a nearly impossible task because home is different to each person. For some it’s a shelter. Others it’s an escape from the world. For most it’s a place of laughter, food, entertainment and so much more. Home is where many of life’s “firsts” occur. First steps. First pet. First party. First game of catch. Maybe home is even the place you had your first kiss?

Home is the soundtrack to our lives that plays every moment the most monumental to the minuscule. Whether they be great or small, when put together these memories assemble a chorus of hope and love, tears and joy, that we treasure for a lifetime.

At Coldwell Banker, we’ve been champions of home longer than any other real estate brand, and our marketing has set out to recreate these moments at home in the most realistic way possible. But this year, we’re embarking on our most authentic campaign yet.

Instead of casting calls and staged sets, we’ve put down our cameras and asked everyday people to pick up theirs. Our campaign called “This is Home. This is Where Awesomeness Happens” celebrates these ordinary, micro-moments that shape the house we call home. From baby belly laughs to telling your mom you’re pregnant to the hilarious antics of our four-legged family members, the “Awesomeness” campaign celebrates home as we know it best – through the eyes of everyday life.

If you have a moment of awesomeness at home, use the hashtag #HomeIsAwesomeness to share it with us on Twitter, Instagram or YouTube.

We asked you to vote, and you did! Here is the winning soundtrack:

Welcome Home

 

Which soundtrack is more awesome?

  • Welcome Home (46%, 155 Votes)
  • The House We Call Home (28%, 93 Votes)
  • No Place I'd Rather Be (26%, 86 Votes)

Total Voters: 334

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Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Senior Vice President of Marketing for Coldwell Banker where he oversees the brand’s marketing efforts and content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While SVP by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

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