How do you begin to define what home means? It’s a nearly impossible task because home is different to each person. For some it’s a shelter. Others it’s an escape from the world. For most it’s a place of laughter, food, entertainment and so much more. Home is where many of life’s “firsts” occur. First steps. First pet. First party. First game of catch. Maybe home is even the place you had your first kiss?
Home is the soundtrack to our lives that plays every moment the most monumental to the minuscule. Whether they be great or small, when put together these memories assemble a chorus of hope and love, tears and joy, that we treasure for a lifetime.
At Coldwell Banker, we’ve been champions of home longer than any other real estate brand, and our marketing has set out to recreate these moments at home in the most realistic way possible. But this year, we’re embarking on our most authentic campaign yet.
Instead of casting calls and staged sets, we’ve put down our cameras and asked everyday people to pick up theirs. Our campaign called “This is Home. This is Where Awesomeness Happens” celebrates these ordinary, micro-moments that shape the house we call home. From baby belly laughs to telling your mom you’re pregnant to the hilarious antics of our four-legged family members, the “Awesomeness” campaign celebrates home as we know it best – through the eyes of everyday life.
If you have a moment of awesomeness at home, use the hashtag #HomeIsAwesomeness to share it with us on Twitter, Instagram or YouTube.
We asked you to vote, and you did! Here is the winning soundtrack:
Welcome Home
Which soundtrack is more awesome?
- Welcome Home (46%, 155 Votes)
- The House We Call Home (28%, 93 Votes)
- No Place I'd Rather Be (26%, 86 Votes)
Total Voters: 334
Loading ...
David, these are brilliant. I love the songs, the concepts, the laughing baby, I could go on but I have a lot of work to do. It’s unfortunate we can’t get these in Canada, I’m sure they’d be a huge hit. Congratulations on these – very well done.
Thanks Renata. Who said you can’t get them in Canada? Feel free to use. These are running digitally so please share/promote/whatever!
# 3
Message is clear, music is less complicated than 1 & 2 . No tag line required @ end of 3 because of it’s clarity.
I love,love, love all of these videos. Made me smile, and think about my home, and all of the happenings there. Made me also realize the love that goes into a home, and the value we can bring to our clients to make that happen.
I vote for Welcome Home Song in Video number 1!!
LOVE THESE! So fresh and um, awesome! The baby…. could watch that all day 🙂
Definitely the first one with the music “Welcome Home” is my favourite. Really pulls on the heartstrings.
I love all of them. The baby laughing is the key!!! Great job. I like #1 & #3, but the winner is #3 as the song goes more with the video.
Thank you!
A fresh and thoughtful approach for the new campaign- #1 and #3 were my favorite due to the lyrics and blending with the video. I voted for one since I could hear the last lyric very clearly- “This is the house I call home”
Okay, #3 winner all the way. Pulled the heartstrings and made me wanna “be home” and hug the kiddos! Great, outstanding and fabulous job!
#3 got my vote too Kristie. Thanks for the comment and glad you like the campaign!
Love Love Love everything about the new campaign. I especially like soundtrack #1! Great job!!
Thanks so much Chrissy!
#1
Number 1
These are refreshing and lovely. I like the first song best “Welcome Home”
Just love this campaigne!!’ #2 was my favorite but any one of them is “Awesomeness”
Definitely #2!!! The way the song hits the visuals is PERFECT. Totally pulls at the heartstrings.
I like #1 but sounds too much like a Lumineers knock-off. And #3 is too “gritty” with that singular voice, I don’t think it will appeal to your audience.
My two cents.
#1 has a good dramatic build.
GREAT JOB! I love all of them . . any one would “hit home” with viewers. My vote would be #2. Each struck an emotional note and had tears streaming down my face! : )