What is Staging?

How do you make the house feel less like walls and windows and more like memories and moments? It’s simple: staging.

Selling a house is all about making a potential buyer feel at home. How do you make the house feel less like walls and windows and more like memories and moments? It’s simple: staging.

Especially if your home is vacant, it can be difficult for a potential buyer to picture themselves living in the home. Staging, or adding furniture and accessories to a room or home to add ambiance, can help a buyer envision themselves making the space their own. Talk to your real estate professional about how to stage your home for sale.

In the video below, Ronnie Aiosa of the Boswell Aiosa Group with Coldwell Banker Residential Brokerage explains what staging is and how you can use this tactic to make your home more attractive to potential buyers.

Ready to list your home? Make sure to follow this guide to prepping your home for sale first.

Victoria Keichinger

Victoria Keichinger is the Vice President, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse and son. A true Francophile, she loves to travel and will go anywhere there are ski slopes.