The new Coldwell Banker ® TV spot (Wrong Decisions) is out the door and on air for about a month, and I have to say, I’m pretty pumped! First and foremost, I think we nailed the right message for the times…everyday it seems, the media is saying either we’ve turned the corner or uh oh, [...]
Just over two years ago, Coldwell Banker embarked on creating a channel solely for real estate video that exists on YouTube. We called it Coldwell Banker On Location and it’s a place where you can search for videos of real estate listings, communities, agent videos and more. With tens of thousands of videos uploaded, over 2.5 million visits to our channel and millions of video views later, we think we made the right move.
With over 25,000 videos having been uploaded this year to the Coldwell Banker On Location channel, we see a wide variety of ways that people interact and comment on videos. But one video stands out from the rest as possible the most talked about video that we have on youtube.com/coldwellbanker. It’s not controversial. It’s not a high profile video with big name talent. It’s not quirky. It doesn’t even involve a dog on a skateboard. It’s a video about Elkhart, Indiana.
The picture below is from the 2010 Google Creative Canvas book. It’s a publication that Google puts out at the end of every year showcasing some of the most unique and innovative ways that partner brands and companies are using their products. This year the Coldwell Banker YouTube channel, Coldwell Banker On Location was honored to be included
So I am getting ready for my week’s vacation down the Jersey Shore. For those of you outside of the Tri-State area of Pennsylvania, New York and New Jersey, this is a good thing and NOT what you think by watching MTV. Clean white beaches, family oriented activities, 6 mile long boardwalk, great food and [...]
This week I’m in San Francisco at what is one of the biggest real estate and technology/social media conferences of the year. Jam packed schedule full of startup ventures, cutting edge tech and thought provoking topics all centered around the real estate industry both now and in the future. You would not believe some of [...]