6 Strategies For Winning During Real Estate Negotiations
Cara Ameer covers the basic of real estate negotiations
The following is a guest post from Coldwell Banker Vanguard Realty agent, Cara Ameer, in Ponte Vedra Beach, Florida.
In today’s ultra competitive and fast moving real estate market, you have to make critical decisions on what is the single largest purchase or sale you may ever make in a matter of moments. Emotions run high as this is not something people typically do every day. You are trying to take your situation and match that up with another buyer or seller which can be challenging –buying a home while trying to sell another one at the same time, multiple offers, back-up offers, paying cash vs. getting a mortgage -there are a myriad of situations and conditions that have to be worked through in order to achieve a successful outcome.
How do you successfully navigate through these issues? A highly skilled and resourceful real estate agent can be crucial to formulating a strategy for winning the deal while balancing your interests at the same time.
Here are six strategies agents turn to for handling some of the most common obstacles that come up in a real estate negotiation:
1. Home Sale Contingency
Buying a home subject to selling your current one is a common challenge. First, you need to determine how you can qualify to buy another home if you currently own another one. If the lender is going to require you to have that home SOLD (meaning your current mortgage paid off) before you can close on purchasing another one, than you have to structure an offer to allow for that. You can make the offer contingent upon selling and closing on your existing property, BUT you will likely need to put a timeframe on this, as sellers don’t like open ended contingencies. This can be a difficult proposition to convince a seller to take their home off the market, particularly in a hot market. However, to offset the risk, consider coming in at a strong offer price that may make the seller want to wait out your home sale. Your agent is in the best position to advise you given the parameters involved with your specific market.
As a seller, how can you counteract a home sale contingency? Consider having your agent add a “Right of First Refusal” (ROFR) or “Continued Marketing Addendum” to the contract. This is an addendum that acts as a happy medium for both a buyer and seller. It allows the seller to continue to market and show the home, and should another offer come in, the seller has to notify the buyer and give them a certain timeframe to lift their contingency (usually anywhere between 24-72 hours) and move forward or step aside so the seller can work with the other offer. Your agent can use an existing offer with a ROFR as leverage with another buyer.
2. Multiple Offer Situation
These can always get a bit harried. It is common to doubt the legitimacy of other offers, but in today’s market they are very much a reality, particularly on foreclosures or something in a hot neighborhood where there is low inventory. A multiple offer notice disclosure is often used by agents to put parties on notice that this is in fact legitimate. First, you need to determine how serious you are about the property. If it is a throw a dart and see mission, you are better off focusing your efforts elsewhere. If it is something you really want, consider using what is called an Escalatory Addendum. This will allow you to effectively hedge your bets but set limits at the same time. You can state that you will exceed the highest offer by a certain dollar amount of your choosing at a price not to exceed a certain amount. So, for example, let’s say there are multiple offers on a home listed for $250K. You can say you will go over the highest offer by $2500 at an offer price not to exceed $255,000 which would cap the most you are willing to do vs. arbitrarily throwing a number out there and hoping it sticks.
Keep in mind that many foreclosures will no longer allow escalatory addendums, but this can work well in a resale situation.
Negotiating through financing –Cash vs. a mortgage? If you are able to pay cash over a mortgage, this could be the winning card to scoring the property. Cash doesn’t have all the complications nor the time involved that a mortgage does. It really depends on the property, but most sellers if given a choice would much rather work with a cash offer. Keep in mind however, that doesn’t mean that a lowball offer of cash will work vs. something higher where a mortgage is involved. If the bottom line to the seller is more money, they could be willing to wait.
4. Closing Costs
What if you need closing cost help? Just remember that this concession is that much less to the seller’s bottom line. A seller has closing costs as well, so, before you ask for this, consider if you absolutely MUST have that paid on your behalf. If you want a seller to pay for these, it will show as a credit from the seller to the buyer on the closing statement, so consider going in with a strong offer. If you are offering $300K on a $350K house and want a seller to pay 3% towards closing costs, that is really a $289K offer, so need to consider something much stronger to reflect the money the seller will be paying on your behalf. Working with a savvy agent that thoroughly understands how to negotiate through concessions can create a win-win strategy for both parties.
5. Closing Date
Timing can be just as critical as the price in a negotiation. Matching up a buyer with a seller’s timing could be the winning key that unlocks the door to the house so to speak. Have your agent find out what is important to the seller and see how you can meet that need. It may offset price or other conditions required in the negotiation. Don’t always assume that a quick close is what a seller wants, unless they have already moved to another place. In a fast moving market, many homes are selling so fast, the sellers are concerned about where they are going next and it may not be easy to find a place to rent or buy on short notice.
6. Handling Low Offers
An offer is simply an invitation to get a conversation going. Although both parties may be at extreme ends of the spectrum in terms of price, they really have much more in common which is the property at hand. The buyer feels the same way about what the seller has. It fits a need for the stage of life they are entering and they see their life being played out in that house, where that seller has done the same. That is a powerful moment.
Cover image via listadedorinte
Lindsay is the the Director of Media Engagement for Coldwell Banker Real Estate and manages the brand’s media and social media department. She is also a licensed real estate professional. In 2017 & 2018, she was named a top 20 social influencer in the real estate industry in the annual Swanepoel 200 power rankings.
Lindsay lives in Livingston, NJ with her college sweetheart and now husband Joe and rwelcomed another Joe into her life as she became a mom in June 2016.