Playing off the concept from our recently launched TV campaign, we thought it would be great to have an infographic that shows how to calculate the real value of a home. As the infographic states, a home’s true value is not found with an algorithm involving square footage. It’s based on a living, breathing equation that adds life’s memories and moments. Take a look:
David Marine
Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.
David Marine is the Chief Marketing Officer at Coldwell Banker, where he oversees the brand’s marketing efforts and content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While CMO by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.
I love this, it is so true. Owning a home is more than a tax write off, or a financial decision, it is about the memories you will have in that home.
“12 photo albums to the square root of 2” , this part was obviously written wrong. Why mention the square root of 2, what is that like 1.4? so 12 to the 1.4 power? Pretty useless way of saying 32.42 albums. It might be exceptional if you said “12 photo albums squared” or 144 albums, “squared” already implies a 2nd power so now reason to even say “2”.
For what it’s worth. I don’t think the infographic does the TV campaihn justice. The TV Campaign is warm, touching and just makes you feel good. The infographic is cold, juvenile and doesn’t seem to convey the message nearly as well. Maybe too busy, not sure, but I didn’t feel good about sharing it.
[…] The highlight of Gen Blue for me was seeing firsthand how dedicated Coldwell Banker agents are to their careers. Over the three day experience I was exposed to stories from agents who answer to a “higher calling.” Day after day they are committed to helping people to believe in housing again. Coldwell Banker agents look beyond price tags and commission rates and offer buyers a look at the true Value of a Home. […]
[…] me, home is a dream that is always evolving, always growing. And chasing your dream…that’s the true value of a home. The new national campaign speaks to whatever your dream is, and the commercials fill me with pride […]
[…] While watching the commercials you too will be reminded of what makes your property a home for you. The ads will air on ABC, NBC’s LXTV Open House, HGTV, ESPN, A&E, FX and USA. Click here to take a look and enjoy as you are reminded of the true value of a home. […]