In a competitive real estate market, every edge counts. And the reality is, sometimes standard photos just aren’t enough. That’s why Coldwell Banker is at the vanguard of a movement towards virtual reality, a cutting edge technology that can transport the viewer to a different environment. In other words, you could virtually visit a home from the comfort of your own couch.

But, why VR? With virtual reality, people retain memories of being in a place the same way as if they actually saw it in person. This is not the case with standard photos or flat video. So, incorporating a virtual reality experience into your home listing could help it stand out to potential buyers in a truly memorable way beyond those with only standard photo or video.

Find out in this segment of NBC Open House why virtual reality just might be the future of home listings for both buyers and sellers.