Why Virtual Reality May Sell Your Home For You

Virtual reality may just be the competitive edge your home needs in a crowded marketplace.

In a competitive real estate market, every edge counts. And the reality is, sometimes standard photos just aren’t enough. That’s why Coldwell Banker is at the vanguard of a movement towards virtual reality, a cutting edge technology that can transport the viewer to a different environment. In other words, you could virtually visit a home from the comfort of your own couch.

But, why VR? With virtual reality, people retain memories of being in a place the same way as if they actually saw it in person. This is not the case with standard photos or flat video. So, incorporating a virtual reality experience into your home listing could help it stand out to potential buyers in a truly memorable way beyond those with only standard photo or video.

Find out in this segment of NBC Open House why virtual reality just might be the future of home listings for both buyers and sellers.

Victoria Keichinger is the Director, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse (and baby on the way). A true francophile, she loves to travel and will go anywhere there are ski slopes.

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