The exclusive CBx Technology Suite has completely changed how Coldwell Banker agents market properties, using big data and predictive analytics to power real estate marketing in every step of the agent journey from finding a seller, winning the listing and then ultimately finding a buyer.
And now, there’s a new facet to this powerful tool: CBx Seller Leads. Using predictive analytics and big data, CBx Seller Leads identifies households that are likely to list — before they’ve reached out to an agent. Looking at homes that are currently on the market or have recently sold, CBx Seller Leads identifies what characteristics these homes have in common. It then matches those characteristics to homes in that area who are likely to list. It is a whole new way of generating listing leads and a whole new way of predicting when an owner is likely to list and sell their home.
In this episode of NBC Open House, Jimmy Hammel, Digital Marketing Manager for Coldwell Banker Real Estate highlights why this tool is revolutionizing the agent experience.
To find a Coldwell Banker agent in your area, visit coldwellbanker.com.
