MADISON, N.J. (October 2, 2018) – Coldwell Banker Real Estate LLC and Adopt-a-Pet.com are teaming up for the third annual Homes for Dogs National Pet Adoption Weekend. Hundreds of Coldwell Banker® affiliated offices across the United States and Canada are hosting adoption events in conjunction with animal shelters and rescue groups in their local communities.
The National Pet Adoption Weekend is a continuation of the “Homes for Dogs Project,” which the Coldwell Banker brand launched in 2015 in collaboration with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website. Since the project’s launch, the two organizations have helped facilitate tens of thousands of adoptions.
Throughout the Coldwell Banker network, Homes for Dogs National Pet Adoption Weekend serves as an outlet for affiliated agents to express their passion for this cause and make an impact in their local communities. “My own dogs have brought so much happiness into my life, and truly made my house feel like ‘home,’” said Chris Cortazzo, the brand’s No. 1 top-performing sales associate and Global Luxury specialist affiliated with the Malibu West office of Coldwell Banker Residential Brokerage. “It’s immensely rewarding to be able to give others the chance to experience the joy that a pet can bring to their lives. My favorite part of the day is coming home to wagging tails.” Cortazzo is partnering with Paw Works to host an adoption event at the Malibu Farmers Market on Sunday, October 14.
As part of the campaign, the Coldwell Banker brand debuted the ad, “Old Dog, New Dog,” a story of young girl who makes her family’s house feel like home by adopting an older dog. The ad was ranked by Ace Metrix as the highest-rated real estate ad of 2018, and the second highest-rated real estate ad of all time, right behind the 2017 Coldwell Banker ad, “Somebody to Love.”
QUOTES:
“Beyond increasing pet adoptions on a national level, the ‘Homes for Dogs Project’ has become a permanent fixture of our culture at Coldwell Banker. I’m continually amazed by the number of people in our network who have championed this initiative, held local events and even welcomed adopted dogs into their own homes. It has been inspiring to see offices and agents support animal shelters and their communities with such enthusiasm.”
- David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC
“Coldwell Banker has embraced our core mission to find loving homes for adoptable pets with an incredible passion. The ‘Homes for Dogs Project’ has become an invaluable campaign in support of this mission. Every home that has welcomed an adopted pet has not only improved that animal’s life, but has also created a transformative friendship.”
- David Meyer, CEO and co-founder, Adopt-a-Pet.com
To learn more about National Pet Adoption Weekend and find an adoption event near you, visit http://www.adoptapet.com/homesfordogs/.
For more information on the Coldwell Banker “Homes for Dogs Project,” visit https://www.coldwellbanker.com/dogs.
About Coldwell Banker Real Estate LLC
Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 47 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data, smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue®, please visit www.coldwellbanker.com/join.
About Adopt-a-Pet.com
Adopt-a-Pet.com is North America’s largest nonprofit pet adoption website, helping over 18,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their purebred and mixed breed pets for free to millions of adopters each month.
Sponsored by the pet lovers at Purina, the Petco Foundation, Petco, and Bayer Animal Health LLC, Adopt-a-Pet.com helps homeless dogs, cats, and even rabbits and other animals go from alone to adopted.
To learn more about Adopt-a-Pet.com please visit: www.adoptapet.com
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