Coldwell Banker Taps into Paraguay’s Booming Real Estate Market

Coldwell Banker Paraguay is the latest South American company to join the powerful Coldwell Banker global network

Coldwell Banker Real Estate LLC, an Anywhere Real Estate Inc. (NYSE: HOUS) brand, is excited to welcome Coldwell Banker Paraguay to its international network with the launch of a new franchise in the barrio of Recoleta, Asunción. Strong economic stability, low tax burdens and accessible credit policy have created a solid environment for Coldwell Banker Paraguay to open its doors and guide people home in this flourishing market.

Coldwell Banker Origenes, the new franchise office led by two brokers, is eager to help clients navigate the market and fulfill their dreams of homeownership. The owners of Coldwell Banker Origenes, Gustavo Gomez and Silvia Tiscornia, will be instrumental in ushering in the suite of Coldwell Banker innovative resources to one of the largest growing real estate markets in the region.

Coldwell Banker Paraguay joins the South American territory operated by President Sergio Weber who also oversees Coldwell Banker Argentina and Uruguay with more than 30 offices throughout those two countries.


“We are known as La Fuente Confiable en Servicios Inmobiliarios – The Trusted Source in Real Estate Services – and we are confident that the Coldwell Banker brand reputation as one of the most established and trusted real estate companies in the world perfectly aligns with our own. We’re looking forward to serving the local community with the impressive power of this brand behind us.”

  • Gustavo Gomez and Silvia Tiscornia, owners, Coldwell Banker Origenes

“Paraguay offers favorable conditions for business, with a strong real estate sector in the region, a low tax regime and a booming workforce – not to mention a sophisticated consumer that requires superior service. The Coldwell Banker brand’s renowned network, robust support offerings and excellent service will be a great asset to Coldwell Banker Paraguay and we are excited to begin guiding the communities of Paraguay to their dream home.”

  • Sergio Weber, president of Coldwell Banker Paraguay and Coldwell Banker Argentina and Uruguay

“The powerhouse Coldwell Banker brand has grown even more impressive with the addition of Coldwell Banker Paraguay. We are ecstatic for the partnership and proudly bring our name recognition, global network, rich culture and suite of tools to this untapped market. I look forward to celebrating their many future achievements.”

  • Liz Gehringer, president of Coldwell Banker Affiliate Business and chief operating officer, Coldwell Banker Real Estate LLC

About Coldwell Banker Paraguay

Coldwell Banker Paraguay’s first office, Coldwell Banker Origenes, is located at (Avenida Boggiani 5598 (1411) Distrito de la Recoleta, Asunción, Paraguay can be reached at +595 981 272384.

About Coldwell Banker Real Estate LLC

Powered by its network of over 100,000 affiliated sales professionals in approximately 2,200 offices across 40 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2022 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue®, please visit

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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