The Best Smart Home Tech for Luxury Listings


What’s the best smart home tech to outfit your luxury listing to create an edge over other brokers and listings?



The following is a guest contribution from Frank Fontana, Coldwell Banker Residential Brokerage Global Luxury Specialist in Chicago, Ill.

In my journey through CES 2018, I had the opportunity to explore the latest and greatest in smart home technology. So many great innovations that can make your luxury listing a safer, more convenient and more efficient home with a touch of your smart phone or the use of your voice to command almost any action in your home. But what’s the best smart home tech to outfit your luxury listing to create an edge over other brokers and listings? In my opinion, it’s not one product, rather it’s more of a three-punch combination of smart home tech that will wow your luxury buyers.

We all know first impression are everything, so for me, it starts at the front door using technology like RING. Ring integrates video monitoring and turns your door bell into a high-tech security system that works with your smart phone or computer through an app and allows you to see who’s at your door, speak to them through a built-in speaker and much more.

Once you’re in the home, getting a voice command home system like Google Home or Amazon Alexa that will allow for a full array of controllable functions to integrate with everything in the home from coffee makers and pressure cookers to electronic blinds and window treatments is sure to impress buyers. Companies like Lutron put out a great family of smart home products to work with your Google Home to control the entire lighting and ambiance of your home with a simple voice command.

So, if you’re looking to really make an impression in the luxury home market remember this…the smarter the home, the bigger the value!

If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to and explore the possibilities of moving your business to Coldwell Banker.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

Subscribe to Blue Matter and get the latest updates

1 Comment

    January 18, 2018



Leave a Reply

Hey Google - What's New in Smart Home?
What's the Smartest Thing about Your Product?