Five Tips on How to Sell Your Home in a Competitive Market

What does it take to sell a home in a competitive market – a fresh coat of paint or a kitchen overhaul? Lowering the asking price or offering incentives?

What does it take to sell a home in a competitive market – a fresh coat of paint or a kitchen overhaul? Lowering the asking price or offering incentives? From cosmetic to strategic, smart sellers can take advantage of a few simple tips to get the most out of their properties. Here are five suggestions on how to help secure a “sold” sign:

Price Point is Paramount When getting ready to put a home on the market, determining the right listing price is the number one most important element in the home selling process. After you have carefully chosen an agent, the trust you have established will come into play immediately. Have those tough discussions with your agent about where to price your home. Make certain you understand how the agent has arrived at the price, including how previous sales and current homes on the market make an impact. If necessary, jump in the car with your agent and see some of the homes on the market in the area. This will provide first hand knowledge on homes that are available in your neighborhood.

Appeal to Your Audience Work with your agent to determine how to get your home to stand out. Providing incentives is a great way to draw in potential home buyers, and monetary bonuses don’t just have to come from negotiation of the listing price. Sellers can also choose to contribute to closing costs, or conduct pre-home inspections, which can comfort potential home buyers in knowing that the property is in top shape.

Leave a Great First Impression Everyone talks about curb appeal, but a first impression is truly lasting. Remember, your agent is your trusted advisor. They will know the necessary updates and upkeep you should make to get the home ready for showings. But some of this is fairly easy and the front door is particularly important. This is the area where a buyer will first step up to a home – and likely wait for a moment providing time to look around. Do this ahead of time, stand directly in the front door and look up and around at the home from all angles – cobwebs that have not been noticed in years could be the first thing greeting a potential home buyer, so it’s important for this area to give a great first impression.

Everything is in the Visual Don’t underestimate the power of visuals in marketing your home. The National Association of Realtors found that, more than 90 percent of home buyers begin their search online. Your agent may push hard for you to have the home prepared for vivid pictures and video of the property that can be posted on websites such as Coldwell Banker On Location

Hit the Right Note with all Five Senses When a buyer comes to look at a home they want the full experience. To help a home stand out, your agent may ask you to focus on appealing to all five senses. Small and inexpensive upgrades to the home such as getting the walls painted, de-cluttering and making minor improvements to the outdoor landscape. In terms of “touch,” remember that buyers aren’t just going to look – they’ll be turning on your faucets and opening closets, so make sure closets are clean and organized. When it comes to making a home smell good, many agents prefer the smell of baked goods rather than fresh flowers or air fresheners which can be overwhelming. All of this is being done to allow the buyer to properly visualize living in the home.

For more tips on selling your home, visit the Coldwell Banker Blue Matter blog.

Victoria Keichinger is the Vice President, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse and son. A true Francophile, she loves to travel and will go anywhere there are ski slopes.

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  1. Finley Moreira
    July 3, 2017

    I like your suggestion to make sure you leave a great first impression to prospective buyers of your home. This would be really important since I’ve heard that most people make up their mind about a home in the first 15 seconds of seeing it. I wouldn’t mind working with an agent for help in this aspect when I sell my home.

  2. Gail
    July 25, 2017

    We looked for a year for a home in a different state. Make sure that your realtor has professional pictures of every room and interior pictures of outbuildings if any. Declutter and make the house appealing. So many pictures were phone pictures of stuff, not the actual features of the home. Many had multiple pictures of curtains. Walk me thru the house before I fly 1,000 miles please.

  3. Frank Delaware
    August 2, 2017

    Thank you for all this great information about selling a house! My wife and I have been thinking about selling ours for some time now, but never really knew how to do it correctly. I think your tip about working with someone to help your house stand out is a great idea, especially when it comes to a bigger neighborhood.

  4. Brynne Jones
    August 4, 2017

    I like how you mentioned the importance of making your home stand out on the market. It was helpful that you mentioned providing incentives as a way to draw in potential buyers. My brother was recently offered a new job that will require him to sell his home. Selecting a real estate agent that will assist him in presenting his property could be beneficial as he tries to sell his home.

  5. Alexandria Martinez
    October 2, 2017

    My mother is trying to sell her home and would love some advice on how to do it effectively. I really liked what you said about people searching online more than anywhere else in their initial start to finding a new home. This will be helpful for her as she starts moving forward with the home selling process.


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