Forbes Video: Realtors vs Technology
Recently, Coldwell Banker CEO, Jim Gillespie, sat down with Forbes to do an interview in a segment that Forbes called “Realtors vs. Technology.” As you can see from the video, Jim Gillespie talks about how it’s Realtors AND technology that are helping today’s home buyers and sellers.
Recently, Coldwell Banker CEO, Jim Gillespie, sat down with Forbes to do an interview in a segment that Forbes called “Realtors vs. Technology.” As you can see from the video, Jim Gillespie talks about how it’s Realtors AND technology that are helping today’s home buyers and sellers.
Other than the video host not being able to properly pronounce Jim’s last name, the video is a good one as it highlights some of the research Coldwell Banker has conducted to get a better understanding of consumer sentiment and how as a company we’ve invested in technology to assist today’s real estate customer.
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David Marine
Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.
David Marine is the Chief Marketing Officer at Coldwell Banker, where he oversees the brand’s marketing efforts and content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While CMO by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.
9 Comments
Realtor Jamie Bell
April 13, 2011This is a great interview showing that technology is a great place to start for buyers but having a great agent on their side makes a great team and successful transaction.
Randy Schweitzer
April 14, 2011This interview reinforces why great agents are learning how to utilize technology to educate the consumer and make them feel more at ease in their challenge of buying/selling their largest investment–the home. The 'old school' approach to working with clients only works for a few people. I find the majority of consumers of all ages (at least under 65) have all become somewhat computer literate and are looking for more information to make informed decisions.
Coldwell Banker is far above the curve for brokerages in offering the latest training and knowledge to their agents who want to excel and stay ahead of the consumer. The recent GenBlue conference in Las Vegas presented an awesome opportunity to be exposed to industry experts in the field of real estate technology and adapting to today's consumers.
Stephen Oates
April 14, 2011Nice job, like always Jim Gillespi. There's alot more than what meets the eye in real estate and a qualified agent can not only guide a buyer or seller through the process but can save them money by doing so.
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March 30, 2012What about his real estate agents who lie about conditions of a home just to make their quotes? Will this help detour fraudulant sales by Coldwell Bankers?
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