CB Supports St. Jude: Gen Blue Donors Make an Impact

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At the main stage closing ceremony at this year’s Gen Blue Experience® in Phoenix, Arizona attendees raised a remarkable $112,404 in a matter of minutes to support the CB Supports St. Jude partnership! This was after Coldwell Banker CEO M. Ryan Gorman took the stage to challenge the network to raise $10,000. Just as 2022’s Gen Blue theme was a phoenix rising from the ashes, forging new paths and fostering growth, our network came together to raise money and help build new beginnings for families battling childhood cancer and disease.

Through the CB Supports St. Jude initiative, Coldwell Banker-affiliated agents are invited to donate to St. Jude Children’s Research Hospital® to support its mission of delivering life-saving treatment and care for children suffering from cancer to help them return home to their families.

Thanks to the generosity of the Coldwell Banker family, we have been able to raise more than half a million dollars in donations eclipsing our goal for the second year and extending the partnership through 2023.

Paula Head, Sr. Director for Patient Family Outreach ALSAC / St. Jude Children’s Research Hospital (right), and Coldwell Banker CEO, M. Ryan Gorman (left) speak to Gen Blue attendees about St. Jude fundraising.

We Couldn’t Have Done it Without You!

Below, we would like to highlight the Coldwell Banker network members who went above and beyond the call of duty, donating over $1,000 or more during the onsite fundraiser. We are immensely grateful for your support!

  1. The Huffs of Coldwell Banker Seacoast Advantage in NC
  2. M. Ryan Gorman
  3. Jills Zeder Group
  4. Ricardo Rodriguez
  5. Julie Perkins
  6. Marsha Maclean
  7. Square Real Estate Consultants
  8. Craig Zager
  9. Christina Hinds
  10. James Bowman
  11. Jamie Hering
  12. Dana Allen
  13. Jill Biggs
  14. Michelle Embrey
  15. Rj Long

A big thank you to all of our donors past and present for helping us support children and their families as they seek hope and comfort in their fight against childhood cancer.

Learn More and Donate

Visit coldwellbanker.com/stjude to learn more about the CB Supports St. Jude program and make a donation.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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