September is Childhood Cancer Awareness Month, a time to raise awareness and support for children and families facing cancer. For six years, the Coldwell Banker® network has partnered with St. Jude Children’s Research Hospital®, helping make a meaningful difference through the Coldwell Banker Supports St. Jude program and contributing more than $3.5 million to support its lifesaving mission.
This year, Coldwell Banker Collins-Maury in Memphis, Tennessee, is bringing that commitment to life in a creative and community-focused way.
On Sept. 26-27, the affiliate will host its companywide Open Doors for St. Jude Open House Weekend, inviting homebuyers, neighbors and local residents to tour participating properties across the Mid-South. For every verified guest who visits a participating open house and completes a registration form, Coldwell Banker Collins-Maury will donate $5 to St. Jude. Guests will also have the opportunity to enter a giveaway, creating an engaging experience that brings together real estate, community involvement and charitable impact.
The initiative is a great example of how affiliates can turn everyday business activities into opportunities to give back. By leveraging open houses, social media and local community connections, Coldwell Banker Collins-Maury has created a simple, scalable way to raise awareness and support for an organization that means so much to families across the country.
As Childhood Cancer Awareness Month reminds us, every effort matters. Whether through fundraising events, local volunteer opportunities or creative activations like Open Doors for St. Jude, our network has the power to make a meaningful impact and help give kids with cancer the chance to grow up. Coldwell Banker Collins-Maury’s event demonstrates that supporting St. Jude doesn’t always require a large-scale campaign. Sometimes it starts with opening a door, welcoming a visitor and rallying a community around a shared purpose.
Looking for ways to get involved? Learn more about the Coldwell Banker Supports St. Jude program and discover how your office can help support the St. Jude mission: Finding cures. Saving children.® Together, we can continue making a difference, one community at a time, helping give children with cancer more tomorrows.
